How Did Mahindra, Toyota Kirloskar, and Kia Achieve Remarkable SUV Sales Growth in April?
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Synopsis
SUV sales in India saw remarkable growth in April, with key players like Mahindra, Toyota Kirloskar, and Kia showcasing impressive figures. Mahindra's strong portfolio and Kia's popular models contributed to this surge, reflecting a healthy automotive market. Learn how these brands have captivated consumers and increased their market presence.
Key Takeaways
- Mahindra achieved a 28% growth in SUV sales.
- Kia reported an 18.3% increase in sales.
- Toyota Kirloskar saw a 33% year-on-year growth.
- The Sonet and Urban Cruiser Hyryder are standout models.
- Consumer trust is driving demand for SUVs.
New Delhi, May 1 (NationPress) The sales of SUVs have surged in the Indian automotive market during April, with manufacturers like Mahindra & Mahindra, Toyota Kirloskar Motor, and Kia Motors showcasing impressive double-digit growth for the month.
Mahindra & Mahindra achieved sales of 52,330 SUVs in the domestic market last month, showcasing a remarkable growth of 28 percent compared to the same month last year, thanks to popular models such as the Scorpio, Thar, and XUV. Including exports, the company’s total sales in this segment reached 54,860 units, reflecting an overall growth rate of 19 percent.
According to Veejay Nakra, President of the Automotive Division, these figures demonstrate the strength of the company’s portfolio and offerings. He stated, "We began the fiscal year on a robust note, building on the momentum from the previous year."
Kia India reported an 18.3 percent increase in sales for April 2025, with 23,623 units sold domestically, up from 19,968 units in April 2024.
The company’s compact SUV, Sonet, remained its best-selling model with 8,068 units sold in April, followed by the mid-size SUV Seltos at 6,135 units. The Carens MPV maintained strong demand with 5,259 units sold, while the recently launched Syros contributed 4,000 units. The premium Carnival Limousine accounted for 161 units of the monthly total.
Hardeep Singh Brar, Senior Vice President and Head of Sales and Marketing at Kia India, credited the growth to the ongoing success of the Sonet and the favorable market response to the new Syros, highlighting the increasing customer trust in the brand's excellence.
Toyota Kirloskar Motor announced a 33 percent year-on-year sales increase, totaling 27,324 units in April, driven by its strong lineup of SUVs and multi-utility vehicles.
Last month, domestic sales were 24,833 units, while exports contributed 2,491 units, as noted in a statement from Toyota Kirloskar Motor (TKM).
The company expressed optimism over the positive response to the newly launched Urban Cruiser Hyryder, which now features enhanced safety, comfort, and convenience attributes, further boosting its appeal among consumers.
Point of View
The substantial growth in SUV sales reflects the resilience and adaptability of the Indian automotive sector. With leading manufacturers like Mahindra, Toyota Kirloskar, and Kia achieving such remarkable figures, it is evident that consumer preferences are shifting towards SUVs. This trend not only indicates growing consumer confidence but also reinforces the importance of innovation and quality in the automotive market.
NationPress
21/05/2025
Frequently Asked Questions
What factors contributed to the growth in SUV sales in April?
The growth in SUV sales can be attributed to strong consumer demand for popular models, enhanced safety features, and increased brand trust among manufacturers like Mahindra, Toyota Kirloskar, and Kia.
How did Mahindra perform in April 2025?
Mahindra sold 52,330 SUVs in the domestic market, achieving a growth of 28 percent compared to April 2024, with strong performances from models like the Scorpio and Thar.
What were Kia's leading models in April?
Kia's leading models included the Sonet, which sold 8,068 units, followed by the Seltos with 6,135 units and the Carens MPV with 5,259 units.
What was Toyota Kirloskar's sales performance in April?
Toyota Kirloskar reported a 33 percent increase in sales, reaching 27,324 units, driven by its strong lineup of SUVs and multi-utility vehicles.
What is the significance of the Urban Cruiser Hyryder?
The Urban Cruiser Hyryder has received positive feedback for its enhanced safety, comfort, and convenience features, which contribute to its appeal among customers.
