Why is Radico Khaitan’s 'Trikal' Whisky Not Being Sold in Uttarakhand?
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Synopsis
In a significant move, Uttarakhand's government has halted the sale of Radico Khaitan's 'Trikal' whisky due to its contentious religious implications. This decision has sparked widespread debate across social media and among religious groups. Discover the unfolding controversy and its implications on the brand and the region.
Key Takeaways
- The Uttarakhand government has denied permission for 'Trikal' whisky.
- The controversy stems from religious connotations associated with the name.
- The Excise Department has labeled misinformation as harmful and misleading.
- Public sentiments are deeply intertwined with cultural and religious beliefs.
- Radico Khaitan has yet to comment on the backlash.
New Delhi, May 28 (NationPress) The government of Uttarakhand has rejected any requests for the production, sale, or registration of Radico Khaitan’s newly introduced whisky brand 'Trikal', following a surge of public discontent regarding the brand name’s religious implications, which have offended the sentiments of the Hindu community.
Uttarakhand's Excise Commissioner, Harichandra Semwal, stated that the state has not sanctioned ‘Trikal’ whisky in any form, reinforcing that products with names associated with deities or religious beliefs will be prohibited in the region.
"Such branding offends the religious, cultural, and social feelings of our citizens," he declared in his statement.
Semwal also characterized the widespread claims suggesting that ‘Trikal’ whisky is available in Uttarakhand as "groundless, misleading, and part of a systematic effort to tarnish the image of the state and its administration."
"These rumors are a deliberate attempt to mislead the public and harm the reputation of the state's governance," he added.
He announced that a police report would be filed against those perpetuating the misinformation.
The controversy ignited after Radico Khaitan, a prominent Indian liquor producer known for brands like 8 PM, Magic Moments, Royal Ranthambore, and Rampur Indian Single Malt, unveiled 'Trikal' as a premium whisky.
The name, closely linked to Lord Shiva—a highly revered Hindu deity—provoked outrage among various religious factions and political leaders.
The issue gained traction on social media, with numerous users expressing their displeasure over the connection of a religious term to an alcoholic beverage, particularly in a state like Uttarakhand, often referred to as Devbhoomi or “Land of the Gods”.
The Excise Department has urged the public to disregard such unverified information and to notify authorities of any such misinformation.
At this time, Radico Khaitan has not released a public statement addressing the controversy surrounding 'Trikal', which has garnered significant attention from religious groups and Hindu organizations.
Point of View
We maintain a neutral stance on the matter. The reaction from the Uttarakhand government reflects the sensitivity surrounding religious sentiments in India. It is crucial to balance commercial interests with cultural sensitivities, and such disputes highlight the ongoing dialogue between tradition and modernity in our society.
NationPress
09/06/2025
Frequently Asked Questions
What is the reason for the ban on 'Trikal' whisky?
The Uttarakhand government has banned 'Trikal' whisky due to its religious connotations, which have offended the sentiments of the Hindu community.
Who is Radico Khaitan?
Radico Khaitan is a major Indian liquor manufacturer known for producing several popular brands, including 8 PM and Rampur Indian Single Malt.
What is the reaction from the public regarding 'Trikal' whisky?
Public reaction has been largely negative, with many expressing outrage over the association of a religious term with an alcoholic product.
