How did ‘WAVES Bazaar’ secure over Rs 250 crore and form global alliances?
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Synopsis
The ‘WAVES Bazaar’ has emerged as a groundbreaking platform in the media and entertainment sector, securing over Rs 250 crore in deals within days. This event not only highlights India's growing influence but also paves the way for transformative global partnerships. Discover how this initiative is reshaping content commerce and international collaboration.
Key Takeaways
- WAVES Bazaar secured over Rs 250 crore in deals within its first days.
- It aims to transform India into a strategic hub for content commerce.
- Participation from 22 countries highlights international collaboration.
- Key industry players were present, including Netflix and Amazon Prime Video.
- Live pitching opportunities were provided to 115 filmmakers.
Mumbai, May 3 (NationPress) ‘WAVES Bazaar’, the premier global market initiative of the ‘WAVES 2025’ Summit, has successfully secured over Rs 250 crore in agreements while establishing significant international partnerships, as reported by the government.
The event achieved confirmed transactions totaling Rs 250 crore across various sectors such as film, music, animation, radio, and VFX within just a day and a half. This amount is projected to exceed Rs 400 crore.
‘WAVES Bazaar’ has positioned itself as a vital driver for global collaboration in the media and entertainment sector.
The initiative aims to connect creators with investors, buyers, and collaborators internationally, potentially transforming India into a key hub for content commerce, stated Sanjay Jaju, Secretary of the Ministry of Information and Broadcasting.
In its first edition, WAVES Bazaar attracted prominent industry players from over 22 countries, including South Korea, Japan, the US, Germany, Russia, Netherlands, and New Zealand.
Participation included 95 global buyers and 224 sellers. Notable buyers featured Netflix, Amazon Prime Video, Meta, Disney Star, Zee Entertainment, Banijay Asia, Warner Bros. Discovery, Sony LIV, YRF, Dharma, Jio Studios, Rotterdam Film Festival, and Rushlake Media.
Around 115 filmmakers showcased completed works to international buyers, with 15 standout projects being selected as ‘Top Selects’ from the viewing room and presented live.
These filmmakers were honored by renowned casting director Mukesh Chhabra, alongside actor Tiger Shroff, who supported one of the highlighted titles.
From 104 project submissions, 16 curated projects were chosen for live pitching, providing early-stage creators a platform to engage directly with industry stakeholders during the two-day ‘WAVES Bazaar’, the government informed.
‘WAVES Bazaar’ also introduced India’s first dedicated B2B buyer-seller meetings in partnership with FICCI (Federation of Indian Chambers of Commerce and Industry), facilitating targeted deal-making and fostering creative business growth, as noted by the ministry.
Point of View
The success of ‘WAVES Bazaar’ is a testament to India's growing stature in the global entertainment arena. This event not only highlights our creative prowess but also strengthens international ties, creating opportunities for collaboration and innovation in content commerce.
NationPress
17/06/2025
Frequently Asked Questions
What is ‘WAVES Bazaar’?
‘WAVES Bazaar’ is a global market initiative launched at the ‘WAVES 2025’ Summit, aimed at fostering collaboration in the media and entertainment industry.
How much revenue has ‘WAVES Bazaar’ generated?
The event has generated over Rs 250 crore in deals, with expectations to surpass Rs 400 crore.
Which countries participated in ‘WAVES Bazaar’?
Participants included representatives from over 22 countries, such as South Korea, Japan, the US, Germany, Russia, and the Netherlands.
Who were the key buyers at the event?
Notable buyers included Netflix, Amazon Prime Video, Disney Star, and Warner Bros. Discovery, among others.
What opportunities did the event provide for filmmakers?
The event featured live pitching opportunities for curated projects, allowing filmmakers to engage directly with international buyers.
