Synopsis
According to a recent report, women from Tier-II and Tier-III cities in India are witnessing a significant salary increase of 34% over three years as they enter the workforce in greater numbers. The report highlights a notable rise in job applications and emerging job sectors for women.Key Takeaways
- 34% salary increase for women in smaller cities.
- Fourfold rise in women job seekers from Tier-II and III cities.
- 12.8 million job applications projected for 2024.
- 55% of applications are in sales, business development, and admin roles.
- 600,000 applications in field sales and increasing interest in non-traditional roles.
New Delhi, March 6 (NationPress) The surge of women entering the workforce from Tier-II and Tier-III cities in India has resulted in a remarkable 34% increase in their median salaries over the last three years, according to a recent report released on Thursday.
As per the findings from the job and professional networking platform Apna.co, the population of women seeking employment from smaller urban areas has quadrupled between 2021 and 2024.
The volume of job applications originating from these regions has also seen a threefold increase, amounting to 12.8 million in 2024. This transformation underscores a significant shift in employment trends beyond the primary metropolitan hubs.
Several elements have propelled this upward trajectory, including an uptick in job openings, improved digital access, and evolving recruitment strategies from employers.
These advancements have inspired many women from non-metropolitan regions to pursue diverse career avenues and engage actively in the workforce.
Fields such as sales, business development, administrative positions, and customer support have emerged as the top sectors for women in these smaller cities, comprising 55% of total job applications.
Moreover, numerous women are gravitating towards careers in marketing, banking, retail, human resources, hospitality, teaching, and healthcare.
A growing number of women are also venturing into non-traditional roles, with approximately 600,000 applications in field sales, 250,000 in delivery and logistics, and 150,000 in security services by 2024.
Cities like Lucknow, Jaipur, Indore, Bhopal, Surat, Nagpur, and Coimbatore have risen as significant job centers for women, contributing to 45% of overall job applications, as stated in the report.
Other emerging cities include Kanpur, Bhubaneswar, Ranchi, Chandigarh, Patna, Ludhiana, Vadodara, and Guwahati, which are also becoming vital employment hubs.
A prominent trend noted is the escalating involvement of fresh graduates. Data from Apna.co indicates that the number of fresh women job seekers in Tier-II and Tier-III cities has surged 2.5 times, reaching nearly 900,000 in 2024.
This trend signifies that more young women are seeking employment right after completing their education. Digital job platforms have been instrumental in facilitating easier access to job opportunities for fresh graduates.
