Legendary bhajan singer and Padma Shri awardee Anup Jalota on 13 September 2026 launched the Bhaktidwar Television App in Mumbai, a digital platform designed to unite devotional content, spirituality, and modern streaming technology under a single roof. The event also saw Jalota unveil the official logo for the app.

Jalota's Address at the Launch

'I have myself entered Bhaktidwar. It is not just an app; it is a gateway to devotion, happiness and peace,' Jalota said at the launch event. He emphasised the growing need for spiritual grounding in contemporary life, noting that stress, anxiety, and mental pressure have become widespread concerns. 'Remembering God, listening to bhajans, and connecting with spirituality can bring true peace to the mind,' he added. Jalota expressed confidence that the platform would connect millions with spirituality and bring positivity into their lives.

The veteran singer also noted that younger audiences are increasingly turning to devotional music and spiritual content — a trend, he said, that makes platforms like Bhaktidwar especially timely. 'When a person is under stress, there is no greater comfort than remembering God and immersing oneself in devotion,' he remarked.

A Decade in the Making

Dinesh Asopa, founder of the Bhaktidwar Television App, described the launch as the culmination of nearly a decade of work. 'I have been working on this app for the last 10 years. Our objective was not merely to create another OTT platform, but to build a digital destination where people can access devotional, spiritual and Sanatan Dharma-related content under one roof,' Asopa said. He expressed gratitude to Jalota for his guidance and support throughout the journey, calling the realisation of the project 'a very special moment.'

Content and Direction

Several special series created exclusively for Bhaktidwar have been produced under the direction of filmmaker Jaidev Chakravorty. These shows are reported to present spiritual themes in a contemporary format while retaining their devotional essence — an approach aimed at bridging traditional religious content with modern viewing habits.

Significance in India's Devotional Streaming Space

India's devotional content market has seen rising demand in recent years, with millions of users seeking bhajan playlists, religious discourses, and festival programming across digital platforms. Bhaktidwar's launch positions it as a dedicated spiritual OTT alternative, rather than a general-purpose streaming service. Whether it can carve out a sustainable audience amid growing competition from established platforms remains to be seen. The involvement of a figure of Jalota's stature — one of India's most recognised bhajan singers across five decades — lends the platform immediate credibility within devotional music circles.