Why Has Audience Loyalty Shifted in Today’s TV Landscape, Delnaaz Irani?
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Synopsis
In a revealing interview, Delnaaz Irani discusses the evolving landscape of television and the factors contributing to the decline in audience loyalty. With the rise of OTT platforms and changing viewing habits, she offers a unique perspective on the current state of the industry.
Key Takeaways
- Audience loyalty is affected by the rise of OTT platforms.
- Each TV show has its own unique journey.
- Content creators are still dedicated to producing quality work.
- Comparisons to the '90s highlight significant industry changes.
- Performing live comedy remains a joy for Delnaaz Irani.
Mumbai, June 24 (NationPress) Actress Delnaaz Irani shared her thoughts on the shifting dynamics of the television industry and why audience loyalty is no longer as strong as it once was.
In an interview with IANS, she provided insightful commentary on how the emergence of OTT platforms, evolving viewing habits, and a plethora of content options have reshaped audience engagement with TV today. Renowned for her extensive television work, Irani discussed the industry's transformation over the years. She addressed the widespread belief that TV shows lack the longevity they used to have, asserting that the quality of content has not necessarily diminished.
Irani stressed that every show has its unique journey and that content creators are still diligently crafting meaningful stories for viewers. However, she recognized the dramatic changes in the media landscape. Reflecting on the ‘90s and early 2000s, Delnaaz noted that the television industry then had far fewer channels and limited platforms.
“Every show has its own journey. Content creators are working hard, and good content is still being made. But the media landscape has changed drastically. Back in the '90s and early 2000s, we didn’t have this many channels or platforms. Today, OTT has taken over in a big way. There’s so much variety that audience loyalty is scattered. The TRP game has shifted. It’s not about quality alone—luck and timing play a big role,” she explained.
Delnaaz Irani also reminisced about her time on the beloved historical comedy "Akbar Birbal." She described it as one of the most significant projects of her career, as she was involved in the popular series for nearly three years. The Kal Ho Naa Ho actress expressed immense pride in revisiting her role for the stage adaptation, considering it a full-circle moment.
Discussing the challenges of live comedy, Delnaaz revealed that the stage has always been her home. With her roots in theatre, she finds joy in performing comedy in front of live audiences. “Comedy has always come naturally to me. I started my journey from the stage; that's where my acting roots are. The stage was my school, my training ground. So, for me, doing comedy on stage doesn’t feel like work—it feels like play, like I’m just having fun,” she stated.
Point of View
I believe Delnaaz Irani's insights reflect a significant trend in the entertainment industry. The rise of OTT platforms has undeniably altered how audiences engage with content. Understanding these shifts is crucial for both creators and viewers as we navigate this evolving landscape together.
NationPress
24/06/2025
Frequently Asked Questions
What factors have led to the decline in TV audience loyalty?
The rise of OTT platforms, changing viewing habits, and an abundance of content options have all contributed to the decline in audience loyalty.
How did Delnaaz Irani feel about her role in 'Akbar Birbal'?
Delnaaz Irani expressed immense pride in her role in 'Akbar Birbal,' considering it a significant project in her career.
What challenges does Delnaaz face in live comedy?
Delnaaz finds performing live comedy enjoyable, citing her roots in theatre as a foundation for her comfort on stage.
How has the media landscape changed since the '90s?
The media landscape has transformed drastically, with far more channels and platforms now available compared to the '90s and early 2000s.
What does Delnaaz Irani believe about content quality today?
Delnaaz believes that while the quality of content has not necessarily declined, the competition and variety available have changed audience engagement.
