On the eve of Karwa Chauth 2026, Dharma Productions timed its latest marketing push with devotional precision — releasing the song video 'Judi Jodi' from the forthcoming epic Ramayana, directed by Nitesh Tiwari, weaving the festival's themes of eternal love and marital bond directly into the film's promotional campaign.

'Judi Jodi' and the Karwa Chauth connection

The post, shared on 29 October 2026, reads: 'Celebrate this Karwa Chauth with a love that is eternal and a bond that is divine. 'Judi Jodi' song video out now.' The choice of Karwa Chauth — a festival rooted in the prayer of wives for their husbands' long life — is hardly accidental. The Ramayana's central love story between Ram and Sita is perhaps the most resonant emblem of marital devotion in the Hindu cultural imagination, making the festival an ideal launchpad for a song anchored in that mythology.

Indian studios have long used major Hindu festivals as amplifiers for mythological content, aligning release windows and song drops with the emotional temperature of the moment. This campaign follows that well-worn but effective playbook, deploying the #JudiJodi hashtag to stitch the song into Karwa Chauth conversations across social media.

Nitesh Tiwari's Ramayana heads to cinemas on 5 November

Nitesh Tiwari, the director behind mass-audience landmarks Dangal and Chhichhore, is helming the live-action adaptation of the ancient epic. The film is produced by Namit Malhotra of Prime Focus Studios and carries the tagline 'Our Truth. Our History.' — a declaration that positions the project not merely as entertainment but as a cultural statement for Indian audiences worldwide.

Dharma Productions confirmed the theatrical rollout begins 5 November 2026, across all premium formats — IMAX, 4DX, and large-format screens — in cinemas worldwide. Tickets are now open for booking via the official World of Ramayana link tree.

Why premium formats matter for a film of this scale

Big-budget mythological adaptations in Hindi cinema have historically used premium-format releases to justify their spectacle-driven budgets and signal event-movie status. By opening simultaneously worldwide, the Ramayana film targets not just domestic multiplex audiences but the vast Indian diaspora in markets from the US and UK to the Gulf and Southeast Asia. The festival-timed song drop seeds anticipation exactly one week before opening day — a tight, deliberate runway.

With a director of Nitesh Tiwari's track record carrying the project and Dharma's marketing muscle behind it, the race to the widest possible opening is already at full sprint.