Dharma Posts RRKPK Deleted Scene on 3rd Anniversary

Key Takeaways

Dharma Productions posted a deleted scene from Rocky Aur Rani Kii Prem Kahaani on 28 July 2026 , marking the film's third anniversary .

The film was directed by Karan Johar and starred Ranveer Singh and Alia Bhatt .

The post used the hashtag #3YearsOfRRKPK and directed audiences to watch on Prime Video .

The anniversary drop follows a standard Bollywood post-release strategy of using supplementary content to drive OTT streams.

RRKPK marked Karan Johar's return to direction after a seven-year gap .

Three years after Rocky Aur Rani Kii Prem Kahaani swept audiences off their feet, Dharma Productions is keeping the love alive — dropping a deleted scene on Tuesday, 28 July 2026 and daring fans to deny they are 'fully in love' with it.

The post, shared on Dharma's official X account, playfully called out fans with the line 'TBH, we know you're fully in love with this deleted scene,' tagging the moment #3YearsOfRRKPK and pointing viewers to the film on Prime Video.

The film that brought Karan Johar back to the director's chair

Rocky Aur Rani Kii Prem Kahaani, directed by Karan Johar and starring Ranveer Singh and Alia Bhatt, was a full-throated return to the big-canvas romantic drama that defined Dharma's identity. Released in 2023, it marked Johar's return to direction after a seven-year gap and delivered one of the most talked-about Bollywood releases of that year — a film built on family, clash of cultures, and a love story loud enough to fill a multiplex.

Why studios keep deleted scenes in their back pocket

The anniversary drop is no accident. Indian film studios have refined the art of the post-release content cycle: deleted scenes, behind-the-scenes reels, and nostalgia threads are deployed at precisely timed intervals — first anniversary, third, fifth — to pull audiences back to the streaming platform. For a film living on Prime Video, every spike in engagement translates directly into watch-time numbers. A single well-timed social post can send a title climbing back up the platform's trending charts. Three years in, RRKPK still has the pull to make fans stop scrolling. That, by any measure, is the real deleted scene worth watching.

Point of View

Using social media milestones to sustain catalogue value long after theatrical revenue is exhausted. For Prime Video, the arrangement is mutually beneficial — Dharma generates fresh buzz, the platform gains watch-time. The real question the industry is watching: whether anniversary content cycles can meaningfully extend a film's streaming shelf life beyond the first year, or whether they are largely preaching to the already-converted fanbase.

NationPress

28 Jul 2026

Frequently Asked Questions

What is Rocky Aur Rani Kii Prem Kahaani about?

Rocky Aur Rani Kii Prem Kahaani is a 2023 Hindi romantic drama directed by Karan Johar, starring Ranveer Singh and Alia Bhatt. It follows a love story set against contrasting family cultures and marked Johar's return to direction after seven years.

Where can I watch Rocky Aur Rani Kii Prem Kahaani?

The film is available to stream on Prime Video.

What deleted scene did Dharma release for RRKPK's anniversary?

Dharma Productions shared a deleted scene on 28 July 2026 to mark three years of Rocky Aur Rani Kii Prem Kahaani, though the specific contents of the scene were not described in the post.

Who directed Rocky Aur Rani Kii Prem Kahaani?

The film was directed by Karan Johar, who heads Dharma Productions. It was his first directorial outing in seven years at the time of its 2023 release.

Why do Bollywood studios release deleted scenes on anniversaries?

Studios use anniversary milestones to release supplementary content like deleted scenes as part of a post-release marketing strategy designed to renew audience interest and drive additional streams on OTT platforms.