Divyenndu enters Peddi universe as Rambujji ahead of June 4 release
Synopsis
Divyenndu's entry into the Peddi universe as Rambujji is the latest in a tightly orchestrated pre-release campaign that has already clocked over 200 million views on A. R. Rahman's debut single. With the trailer arriving 18 May and a global premiere on 3 June, the Ram Charan-led film is shaping up as one of the most anticipated Indian releases of mid-2026.
Key Takeaways
Divyenndu's character Rambujji in Peddi was unveiled on 15 May 2026 .
The official trailer is set to release on 18 May 2026 .
Peddi premieres globally on 3 June 2026 and releases worldwide on 4 June 2026 .
Rahman's debut single 'Chikiri Chikiri' has crossed 200 million views across platforms.
Follow-up track 'Rai Rai Raa Raa' has crossed 66 million YouTube views .
The film is directed by Buchi Babu Sana and stars Ram Charan , Janhvi Kapoor , Jagapathi Babu , and Shiva Rajkumar .
Actor Divyenndu's character Rambujji from the highly anticipated film Peddi was officially unveiled on Friday, 15 May 2026, as the makers dropped a first look from the sets, building fresh momentum ahead of the film's worldwide theatrical release on 4 June 2026.
The Character Reveal
The production team shared the character glimpse across their social media handles, teasing fans with the caption: 'Say Hi to #Rambujji. The GAME is about to start! watch @divyenndu in the world of #PEDDI. #PEDDITrailer from May 18th. PEDDI in cinemas worldwide on June 4th. #GetReadyForPeddi.' The reveal positions Rambujji as a pivotal presence in the Peddi universe, adding intrigue to an already star-studded ensemble.
The Film and Its Cast
Peddi is written and directed by Buchi Babu Sana and produced by Venkata Satish Kilaru under his banner Vriddhi Cinemas, in collaboration with Mythri Movie Makers. The film stars Ram Charan and Janhvi Kapoor in the lead roles, with Jagapathi Babu and Shiva Rajkumar in key supporting parts. Its North India theatrical distribution is handled by Jio Studios. The premiere is scheduled for 3 June 2026, a day before its global release.
Music Driving the Buzz
The film's music, composed by A. R. Rahman, has emerged as one of its biggest talking points well before release. The debut single 'Chikiri Chikiri' crossed 200 million views across platforms, striking an immediate chord with audiences through its infectious energy. The follow-up track 'Rai Rai Raa Raa' sustained that momentum, amassing over 66 million YouTube views on the back of energetic visuals and grand choreography.
What to Watch Next
With the official trailer set to drop on 18 May 2026, the Rambujji character reveal is part of a carefully paced promotional rollout — teaser, songs, character introductions, then trailer — that has kept audience curiosity high. Divyenndu, best known for his acclaimed work in Hindi cinema, stepping into a high-profile Telugu production of this scale marks a notable crossover moment. All eyes are now on the trailer and whether it can translate the music's viral reach into full-film anticipation ahead of the 4 June 2026 opening.
Point of View
This campaign could become a case study in phased pre-release marketing. The real question is whether A. R. Rahman's viral music translates into opening-weekend footfalls — streaming-era buzz and box-office conversion are not always the same thing.
NationPress
17 Jul 2026
Frequently Asked Questions
Who is Rambujji in the film Peddi?
Rambujji is the character played by actor Divyenndu in the upcoming film Peddi. The character was officially unveiled on 15 May 2026 through a first-look reveal shared by the film's makers on social media.
When does the Peddi trailer release?
The Peddi trailer is scheduled to release on 18 May 2026, according to the caption shared by the film's official social media handles alongside the Rambujji character reveal.
When is Peddi releasing in cinemas?
Peddi will have its global premiere on 3 June 2026, followed by its worldwide theatrical release on 4 June 2026. North India distribution is handled by Jio Studios.
Who is directing Peddi and who are the lead actors?
Peddi is written and directed by Buchi Babu Sana. The film stars Ram Charan and Janhvi Kapoor in the lead roles, with Jagapathi Babu and Shiva Rajkumar in key supporting parts.
How has the music of Peddi performed so far?
The film's music, composed by A. R. Rahman, has been a major talking point. The first single 'Chikiri Chikiri' crossed 200 million views across platforms, while the second track 'Rai Rai Raa Raa' has amassed over 66 million YouTube views.
