Is 'Single Salma' Facing Challenges Due to Limited Screen Count?
Synopsis
Key Takeaways
- Huma Qureshi raises concerns about limited screen counts for ‘Single Salma’.
- Increased showings in Kolkata reflect audience demand.
- Smaller films often struggle against big-budget productions.
- Equitable distribution is necessary for all stories to thrive.
- Audience support is crucial for the success of content-driven narratives.
Mumbai, Nov 2 (NationPress) The issue of limited screen allocations for certain films is recurring. Actress and producer Huma Qureshi recently voiced her concerns on social media about her film ‘Single Salma’ being made available on a limited number of screens across India upon its release. In response, a theater chain increased the number of shows in Kolkata, much to her delight.
Expressing her gratitude for the increased screenings, Huma posted on her Instagram Story, "Come on".
Previously, she shared her thoughts on Instagram, stating that for films like ‘Single Salma’, "the struggle is real". She emphasized how smaller, content-driven films often face hurdles in obtaining sufficient theatrical exposure amidst the dominance of big-budget and franchise films.
She elaborated, "We don’t come with massive marketing spends or star-powered buzz, which makes it challenging for heartfelt, content-driven narratives to find their audience. The system still tends to favor larger, safer titles, when what we truly need is a balance".
Following her post, fans from various cities including Lucknow, Patna, Delhi, and Kolkata reached out to the actress, resonating with her concerns and appealing to theater owners for more shows of ‘Single Salma’. Numerous movie enthusiasts shared screenshots of sold-out or unavailable shows, urging for a broader release to make the film accessible to a larger audience.
Huma’s remarks have ignited a crucial dialogue within the industry regarding the necessity for a fairer distribution system. Every well-crafted story, irrespective of its scale or star power, deserves an equitable opportunity to connect with viewers.
This is not the first instance of such a concern being raised. Previously, actor Harshvardhan Rane highlighted a similar issue during the release of his film ‘Ek Deewane ki Deewaniyat’. He took to his Instagram Stories to express, "Being taken lightly fuels me; I am now accustomed to being underestimated." He further noted that, "This same phenomenon occurred in February 2025, and now it’s happening again", referencing the re-release of his film ‘Sanam Teri Kasam’.