Television actress Juhi Parmar on Tuesday marked 24 years of the beloved Star Plus serial 'Kumkum – Ek Pyara Sa Bandhan', reflecting on the show's enduring emotional resonance with audiences across India. The milestone anniversary falls on 15 July 2026, exactly 24 years after the show first aired.

A Heartfelt Tribute on Instagram

Taking to Instagram, Parmar shared a video of herself recreating the show's iconic title track, accompanied by a deeply personal note. 'Some stories never really end... they simply continue to live in people's hearts,' she wrote. 'As Kumkum completes 24 beautiful years on 15th July, my heart is filled with so much gratitude.'

She added that the sustained warmth from fans — spanning two decades — is a reminder that the show transcended the medium. 'Every message, every memory, every time you hum the title track or tell me how the show touched your life reminds me that what we created together was much more than just a television show — it became a part of so many homes and hearts.'

What Made Kumkum a Cultural Touchstone

'Kumkum – Ek Pyara Sa Bandhan' aired on Star Plus from 15 July 2002 to 13 March 2009, running for nearly seven years. The show starred Hussain Kuwajerwala and Juhi Parmar in the lead roles of Sumeet and Kumkum respectively. At its peak, it was among the most-watched Hindi daily soaps, drawing viewers with its portrayal of a warm, middle-class family and the quiet dignity of its female lead.

Notably, the show helped establish Parmar as a household name — a recognition she has sustained through subsequent work in television and reality formats. The title track, which she recreated in her anniversary post, remains instantly recognisable to a generation of Indian television viewers.

The Bond With Fans

Parmar's post underlined how fan affection for the character has outlasted the show's broadcast run by over 15 years. 'Thank you for carrying Kumkum with you through the years, for celebrating every milestone with me, and for showering me with unconditional love,' she wrote. She signed off characteristically — 'Forever grateful. Always Aapki Kumkum' — a phrase that has become her signature with the show's fanbase.

This is not the first time the anniversary has drawn significant audience response; each milestone year has seen fans resurface clips, dialogues, and memories across social platforms, pointing to the show's unusually durable cultural footprint.

Looking Back, Looking Forward

The 24th anniversary arrives at a moment when nostalgia for early-2000s Hindi television is running high, with several classic serials being revisited or rebooted. Whether 'Kumkum' joins that wave remains to be seen, but Parmar's post — and the response it is likely to generate — suggests the appetite is very much alive.