What’s the Buzz Around the Lyric Video for 'Powerhouse' from Rajinikanth's Coolie?

Synopsis
Key Takeaways
- 'Powerhouse' celebrates Rajinikanth's enduring charisma.
- The song highlights his appeal across all age groups.
- It has garnered a record 3.4 million views shortly after release.
- The film 'Coolie' is set for a global release in over 100 countries.
- 'Coolie' is a standalone film, separate from the LCU.
Chennai, July 23 (NationPress) The creative team behind director Lokesh Kanakaraj's highly anticipated action film 'Coolie', starring the legendary Superstar Rajinikanth, has officially unveiled the lyric video for 'Powerhouse'. This third single has generated immense excitement among fans and cinema enthusiasts alike.
The catchy track showcases the charisma of Rajinikanth and the influence he holds over his extensive fan following, composed by the talented music director Anirudh. The lyrics, penned by Arivu, are performed by both Anirudh and Arivu.
This vibrant song portrays Rajinikanth as a true powerhouse, emphasizing his universal appeal that spans all age groups, from children to seniors. It affectionately refers to him as a 'young man forever'.
In just under 12 hours post-release, the song amassed an astonishing 3.4 million views, earning accolades from fans who expressed their joy. One fan remarked, '74 years old and still he is a “Powerhouse”. He is called superstar for a reason', while another, who couldn't comprehend the lyrics, mentioned, 'Not a single word understood. Every vibe felt.'
Produced by Sun Pictures, 'Coolie' has already made waves by becoming the highest overseas procurement for a Tamil film to date.
Industry whispers suggest that this action-packed entertainer might reach audiences in over 100 countries when it premieres on August 14. Hamsini Entertainment, a significant player in international film distribution, is orchestrating the film's global release. Reports indicate that with 'Coolie', Hamsini is preparing for its most ambitious distribution yet.
In addition to Rajinikanth, the film features prominent actors such as Nagarjuna, Sathyaraj, Aamir Khan, Upendra, Soubin Shahir, and Shruti Haasan.
This film marks Anirudh's fourth collaboration with director Lokesh Kanagaraj, with cinematography led by Girish Gangadharan and editing by Philomin Raj.
Fans eagerly anticipate the reunion of Sathyaraj and Rajinikanth, who last shared the screen in the blockbuster 'Mr Bharath' back in 1986. Notably, Sathyaraj previously declined roles in earlier films featuring Rajinikanth.
'Coolie', which is Rajinikanth's 171st film, revolves around the theme of gold smuggling. Interestingly, director Lokesh Kanakaraj has confirmed that 'Coolie' is a standalone project and not part of his Lokesh Cinematic Universe (LCU).