Can Director Mehran Amrohi Truly Create a Film Without Market Influence?
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Synopsis
Director Mehran Amrohi shares his insights on film creation, emphasizing the importance of storytelling over market trends. As he prepares for the release of ‘Chidiya’, he critiques the industry’s focus on market demands and stresses the need for authentic storytelling.
Key Takeaways
- Authenticity in storytelling is essential for meaningful films.
- A film should be crafted based on its narrative, not market trends.
- Market-driven filmmaking can lead to a lack of originality.
- Only a few films resonate with audiences amidst a large number of releases.
- Changing industry practices could foster more unique and impactful cinema.
Mumbai, May 29 (NationPress) Director Mehran Amrohi, who is looking forward to the premiere of his new film ‘Chidiya’, has firmly stated that he cannot reverse engineer a movie based on market demands.
In a conversation with IANS prior to the film’s debut, Amrohi, who is a distant relative of the iconic filmmaker Kamal Amrohi, expressed his belief that the core essence of a film must always remain the story’s heart.
He explained to IANS, “I could never create a film this way because I spend a year writing it, and by the time it’s done, the market might have shifted, rendering my film outdated. Therefore, I can’t operate this way. If I want to tell a story, I will write it based on that narrative, and the market should adapt to the story.”
He added, “Regrettably, we now face a scenario where market preferences are established first, resulting in stories being crafted afterward, which leads to films that appear and sound similar. If I produce a film, it will come from my heart, and only then will I consider marketing strategies. That’s the only way I can do justice to my work.”
The director remarked to IANS that only a few films in Hindi cinema resonate with audiences and truly stand out.
“Our industry is immense, churning out 200-300 films annually, yet you’ll only remember five of them compared to the rest because they were made with a unique voice. Otherwise, the market dictates the need for specific songs, dances, or action scenes. For our industry to thrive, we must change our approach,” he concluded.
Point of View
I recognize the importance of authentic storytelling in cinema. Director Mehran Amrohi's perspective on prioritizing narrative integrity over market demands reflects a broader concern within the film industry that resonates with audiences seeking originality and depth in cinema.
NationPress
08/06/2025
Frequently Asked Questions
What does Mehran Amrohi think about market-driven filmmaking?
Mehran Amrohi believes that films should be created from the heart, prioritizing storytelling over market demands, which often lead to homogenized cinema.
How does Amrohi approach his film projects?
Amrohi spends a significant amount of time writing his films, emphasizing that the story should dictate its marketability, rather than the other way around.
What is the current state of Hindi cinema according to Amrohi?
He notes that while the industry produces hundreds of films annually, only a handful truly stand out due to their unique voices and stories.
