Peddi director Buchi Babu Sana on Saturday, 7 June 2025 issued a public apology over scenes in the rural sports drama that drew widespread criticism for objectifying actress Janhvi Kapoor and normalising harassment. The filmmaker confirmed that changes would be made to the disputed portions of the film, which stars Ram Charan in the lead role and released on 4 June 2025.

What Triggered the Backlash

Peddi, a Telugu-language rural sports action drama, opened to enthusiastic audiences on 4 June. Within days, however, specific sequences drew sharp criticism — particularly the film's romantic track, which critics and viewers argued normalised harassment and depicted non-consensual behaviour. Concerns centred on the portrayal of Janhvi Kapoor's character, with audiences calling the treatment disrespectful and regressive.

The Director's Apology

Taking to his X (formerly Twitter) timeline, Buchi Babu Sana wrote: 'As a filmmaker, I believe cinema should entertain, inspire, and connect with audiences. It should never make anyone feel uncomfortable or disrespected. We have heard the feedback regarding certain scenes in Peddi and have taken it seriously.'

He added: 'I have always had immense respect for women, both on and off screen, and it was never our intention to objectify or disrespect any female character. If any part of the film has been perceived that way, we respect those sentiments, understand the concerns being raised, and sincerely apologize.'

Changes Promised to the Film

Sana confirmed that following a review of the feedback, the team had decided to edit the concerned scenes. 'Cinema grows through its connection with audiences, and as storytellers, we have a responsibility to be mindful of evolving perspectives and sensitivities,' he said. He further stated: 'Every woman deserves to be respected, valued, and represented with dignity. We remain committed to telling stories that celebrate strong characters and uphold those values.'

Broader Context

The controversy arrives at a moment when scrutiny of the male gaze in mainstream Indian cinema — particularly in big-budget Telugu and Hindi productions — has intensified on social media. This is not the first time a high-profile release has faced demands for post-release edits over the depiction of female characters. Notably, the speed of the director's response, within days of the film's release, reflects growing audience pressure on filmmakers to be accountable beyond the box office.

It remains to be seen when the revised version will reach theatres and whether the changes will satisfy critics who raised the concerns.