Rupali Ganguly on sustainable fashion: Recycle clothes, skip celebrity trends
Synopsis
Rupali Ganguly's fashion advice at a Mumbai show wasn't about trends — it was a reality check. The Anupamaa star told fans to stop spending on celebrity looks, revealing most are funded by brand deals or producers, and urged people to recycle and redefine what they already own.
Key Takeaways
Rupali Ganguly urged fans to recycle and redefine existing clothes rather than chasing celebrity fashion.
She revealed that most celebrity outfits are part of brand collaborations or provided by production houses , not personal purchases.
Ganguly defined fashion as a mindset and a form of self-expression, not a spending habit.
She named the ability to carry a saree well as her personal benchmark of true style.
The actress currently stars as the lead in Star Plus 's popular show Anupamaa .
Television actress Rupali Ganguly has called on fans to embrace sustainable fashion by recycling and redefining their existing clothes, rather than spending money chasing celebrity-inspired looks. Speaking at a recent fashion show in Mumbai, the Anupamaa star offered candid advice that cuts against the grain of influencer-driven consumerism.
Don't Spend on Celebrity Fashion
Ganguly was direct in her message to fans who stretch their budgets trying to replicate outfits worn by their favourite stars. She pointed out that most celebrity wardrobes are funded by brand collaborations or production houses — not personal spending.
'I just want to say that no matter who you are, please don't spend money on celebrities. Because most of the clothes come in collabs or are given by the producer. Celebrities don't spend much. So, please don't go out of your pocket and spend. Recycle and redefine your clothes,' she said.
What Fashion Means to Rupali Ganguly
The actress, also known for her role in Sarabhai vs Sarabhai, was refreshingly self-deprecating about her own relationship with fashion. She admitted she has never paid close attention to trends, preferring to define style on her own terms.
'To be honest, I have never paid attention to fashion. And I don't understand these things. Because the things that I like, others may not like them,' she said. For Ganguly, the benchmark of true style is simpler: 'I think the one who can carry off a saree well is the most fashionable.'
Fashion as Mindset, Not Spending
Ganguly argued that fashion is fundamentally an expression of identity rather than a consumption habit. 'Fashion is your mindset. It is what you want to say through your clothes,' she said, adding that television — often overlooked in fashion conversations — deserves more credit for showcasing everyday elegance.
She also encouraged people to work with the stylists and talented individuals around them rather than chasing unattainable celebrity aesthetics. 'You can wear whatever you like. There are so many talented people around you. There are stylists,' she noted.
Current Work
On the professional front, Rupali Ganguly continues to headline Star Plus's long-running drama Anupamaa, where she plays the titular role — one of Indian television's most-watched characters in recent years.
Point of View
Yet rarely does a mainstream television star say it this plainly. Her point about celebrity wardrobes being underwritten by brands is widely known in the industry but seldom acknowledged publicly — making it a more credible nudge than a typical sustainability campaign. The irony is that she said this at a fashion show, which is precisely the kind of event designed to drive consumption. Whether the message reaches the audiences most vulnerable to aspirational spending — younger, tier-2 and tier-3 viewers of Anupamaa — depends on whether platforms amplify it beyond the soundbite.
NationPress
20 Jul 2026
Frequently Asked Questions
What did Rupali Ganguly say about celebrity fashion?
Rupali Ganguly said fans should not spend money trying to replicate celebrity outfits, as most are sourced through brand collaborations or provided by production houses. She advised people to recycle and redefine their existing clothes instead.
What is Rupali Ganguly's personal definition of fashion?
Ganguly described fashion as a mindset and a way of expressing what you want to say through your clothes. She also said she personally finds the ability to carry a saree well to be the truest marker of style.
Where did Rupali Ganguly make these comments?
She made these remarks at a recent fashion show in Mumbai, where she spoke about sustainable fashion choices and consumer spending habits.
What show is Rupali Ganguly currently part of?
Rupali Ganguly is currently playing the titular role in Star Plus's popular daily drama Anupamaa, one of Indian television's most-watched shows.
Why does Rupali Ganguly advocate recycling clothes?
She believes excessive spending to copy celebrity looks is unnecessary and financially irresponsible for fans, particularly since celebrities themselves rarely pay for those outfits. Recycling and redefining existing clothes is her recommended alternative.
