Mumbai, Oct 24 (NationPress) Bollywood icon Shah Rukh Khan has offered a touching homage to the advertising legend Piyush Pandey, who sadly passed away on October 24.

On his social media platform X, previously known as Twitter, Shah Rukh Khan expressed, "Being around Piyush Pandey was always a delightful and effortless experience. It was a privilege to witness the pure artistry he crafted. He approached his brilliance with such ease, forever transforming the advertising landscape in India. Rest in peace, my friend. You will be deeply missed."

Earlier that day, actor Gajraj Rao also shared his condolences, referring to Piyush as the "Sam Manekshaw of Indian Advertising." Rao honored Pandey's exceptional grasp of Indian culture, his capacity to engage both novices and industry veterans, and his unmatched talent and bravery, alongside a black-and-white tribute image of the advertising maestro.

He further noted, "In my eyes, Piyush Pandey was a general in the Indian advertising sector, leading from the front with a creative pen. Every challenge was met with resilience. His understanding of Indian society was extraordinary, especially his insight into rural India."

He continued, "Whether mentoring a budding writer or collaborating with a seasoned client, Pandey Saab fostered relationships with genuine warmth. A true general of Indian Advertising, rich in unique talent and courage; irreplaceable. Salute!!! #piyushpandey #rip." Many prominent figures from the Indian film community have also paid their respects to the late Piyush Pandey.

For those unaware, Piyush Pandey, a recipient of the Padma Shri award and an advertising giant, passed away at the age of 70. The advertising icon held the position of Executive Chairman and Chief Creative Officer Worldwide at Ogilvy and had been battling a severe infection, as confirmed by the agency.

The agency stated, "To our entire Ogilvy family, it is with profound sadness that I inform you of the passing of our dear Piyush Pandey. He was fighting an infection that took a serious turn. He peacefully left us this morning. It is unimaginable how we will each cope with this significant loss in our individual ways."