Hyderabad, Dec 9 (NationPress) In a remarkable announcement, the creators of director Ram Abbaraju's upcoming family-centric film 'Nari Nari Naduma Murari', starring Sharwanand in the primary role, revealed that their movie is set to premiere at 5:49 PM on January 14 next year.

The production company behind this film, AK Entertainments, made the revelation via their X account, stating, "This Sankranthi is poised to deliver a HATTRICK BLOCKBUSTER for our Charming Star @ImSharwanand! The festivities commence with #NariNariNadumaMurari, hitting theaters on January 14th, 2026 from 5:49 PM onwards!"

While it is common for production houses to disclose a film’s release date, the decision of the 'Nari Nari Naduma Murari' team to specify the exact release time has caught both fans and film enthusiasts off guard.

This unconventional choice of a 5:49 PM premiere has piqued interest, as films typically launch in the morning or early hours, making this evening release a novel approach.

However, insiders indicate that selecting the “muhurtham” (auspicious time) well in advance highlights the team’s thorough planning.

For those unfamiliar, 'Nari Nari Naduma Murari' promises an exciting blend of humor, genuine emotions, and captivating family drama, making it a perfect festive viewing option.

The film is produced by Ramabrahmam Sunkara under the AK Entertainments banner in collaboration with Adventures International Pvt. Ltd.

Alongside Sharwanand, the film will showcase actresses Samyuktha and Sakshi Vaidya in pivotal roles.

Interestingly, Sharwanand’s past Sankranthi hits, 'Shatamanam Bhavati' and 'Express Raja', were also released on January 14. This slightly delayed festival release is anticipated to work in the film's favor, especially amid the fierce competition during the holiday period.

The announcement poster features Sharwanand donning a stylish look with a puzzled expression and a flower garland. Samyuktha is portrayed with a distressed look, while Sakshi Vaidya appears joyful. The backdrop, adorned with traditional floral decorations and lush greenery, imparts a festive ambiance with a humorous twist.

The film boasts a talented team behind the scenes, including music composed by Vishal Chandrashekar and cinematography by Gnana Shekhar VS and Yuvraaj. The story is penned by Bhanu Bogavarapu, dialogues by Nandu Savirigana, and art direction by Brahma Kadali. Ajay Sunkara serves as co-producer, while Kishore Garikipati functions as the executive producer.