How Did Smriti Irani’s ‘KSBKBT’ Change Indian Entertainment?

Synopsis
Key Takeaways
- Kyunki Saas Bhi Kabhi Bahu Thi celebrated 25 years of its premiere.
- It transformed Indian television and brought emotional storytelling to the forefront.
- Smriti Irani reflects on the shared legacy with her audience.
- The show was a cultural touchstone, connecting families across generations.
- Discussions about a potential reboot of the series are gaining traction.
Mumbai, July 3 (NationPress) Actor-turned-politician Smriti Irani is reflecting on her incredible legacy. On Thursday, she took to Instagram and posted a nostalgic image from her landmark television series ‘Kyunki Saas Bhi Kabhi Bahu Thi’.
The series celebrated its 25th anniversary since its debut on July 3, 2000, marking a pivotal transformation in Indian television. It seamlessly integrated into the fabric of Indian households, capturing hearts and everyday experiences.
In her post, she expressed, “25 years ago, a narrative graced Indian households and quietly intertwined with countless lives. Kyunki Saas Bhi Kabhi Bahu Thi was not merely a program; it was an emotion, a memory, a ritual.”
Smriti continued, “Back then, families would halt everything to unite… to cry, laugh, and dream together. To every viewer who embraced Tulsi as a family member—thank you. This journey was not just mine; it was ours, and it will forever remain so. #25YearsOfKyunki #Gratitude #Legacy.”
The show instigated significant changes within the Indian entertainment arena. Following the dot-com bubble's collapse, Hindi television heralded a fresh era with saas-bahu content, largely propelled by Kyunki Saas Bhi Kabhi Bahu Thi and Kahaani Ghar Ghar Kii.
Originally penned by Anand Gandhi, who later directed the acclaimed film ‘Ship of Theseus’ and produced the visual marvel ‘Tumbbad’, Kyunki Saas Bhi Kabhi Bahu Thi was produced by Balaji Telefilms, with Ektaa Kapoor conceptualizing it. There is ongoing buzz regarding a potential reboot of the series.
On the political front, Smriti Irani, who previously won the Lok Sabha elections in Amethi in 2019, faced defeat by a margin of 167,196 votes against INC's Kishori Lal Sharma.
Previously, she had triumphed over INC's prominent figure Rahul Gandhi in Amethi, a constituency steeped in historical significance for the INC.