Is Tanishk Bagchi's Prophecy Correct? Will Audio Streaming and Reels Transform Music Forever?

Synopsis
Key Takeaways
- Tanishk Bagchi's insights suggest a shift towards longer songs in the music industry.
- The success of ‘Saiyaara’ illustrates a renewed desire for melodic and emotional music.
- Instagram Reels have changed how audiences consume music.
- Listeners are moving away from short formats, seeking deeper engagement.
- Bagchi likens music to a healing process, advocating for a thoughtful approach to listening.
Mumbai, Aug 5 (NationPress) Music composer Tanishk Bagchi, who has been reveling in the immense success of the ‘Saiyaara’ title track, has indicated that the favorable reception of the ‘Saiyaara’ album heralds a transformative era for the Hindi film music industry.
In a celebratory interview with IANS, Tanishk Bagchi remarked that the music landscape is in a state of constant flux, largely due to the meteoric rise of platforms like Instagram Reels and various audio streaming services, leaving the market in a quest for what resonates.
Despite the chaos, it’s clear that listeners continue to yearn for melody and soul in music, rather than the mechanical sounds often found today.
The composer noted to IANS, “The music industry has been evolving. Such a change came only once, when A. R. Rahman sir came. When a complete trend was set. I won't claim that ‘Saiyaara’ is a trend; rather, it embodies an emotion that had faded away, reminiscent of the days of Nadeem–Shravan and Anand-Milind. That emotion has returned.”
He praised Mohit Suri, the creative force behind ‘Saiyaara’, asserting that Mohit has infused the essence of storytelling into music.
The tracks from ‘Saiyaara’ defy traditional constraints, featuring longer durations, melodious compositions, and a significant replay value.
On the impact of ‘Saiyaara’, he stated, “I believe the shift we will see is a desire for longer songs that resonate. The trend of 15-second Reels is fading. Now, 1-minute Reels will become the norm, requiring listeners to engage with the entire song.”
He described the ‘Saiyaara’ title track as a “healer,” explaining, “When individuals seek healing, they often turn to practices like yoga or pranayama. This process cannot be rushed; it requires time for stabilization. I believe our music serves as pranayama for listeners, prompting them to engage deeply.”
The title track of ‘Saiyaara’ has recently made its way into the Spotify Global Top 5.