Twinkle Khanna's Diwali candle collection: mogra, champa or sandalwood?
Synopsis
Twinkle Khanna's Diwali post is equal parts brand launch and personality reveal — she calls herself a 'candle wali' fitting candle-making between writing deadlines, and invites followers to debate whether a Diwali candle should smell of mogra, champa, or sandalwood. A celebrity entrepreneur using festive nostalgia to build a lifestyle brand.
Key Takeaways
Twinkle Khanna posted a behind-the-scenes look at her Diwali gifting candle collection on Instagram on 9 October 2026 .
She described herself as a 'jack of many trades' who became a 'candle wali' alongside her writing career.
Khanna revealed her home is scented with mogra , and asked followers to choose between champa, mogra, and sandalwood for a Diwali candle.
She debuted in the literary world with Mrs Funnybones in 2015 after stepping away from acting.
The collection involves experimenting with fragrances, jars, labels, and ribbons for the festive season.
Author and entrepreneur Twinkle Khanna has shared a candid glimpse into her festive season preparations, revealing she has been crafting a Diwali gifting collection of candles from her home in Mumbai. The peek into her creative process, posted on Instagram on 9 October 2026, blends her dual identities as a writer and a candle entrepreneur.
A Jack of Many Trades
In her Instagram post, Khanna described the balancing act between her literary commitments and her entrepreneurial venture with characteristic wit. "I'm a jack of many trades and the master of one. Writing will always be my main gig but between deadlines, I also became a candle wali," she wrote. The series of photographs accompanying the post captured her in candid moments — switching between writing and experimenting with candle-making.
Behind the Diwali Collection
Khanna revealed that curating the festive range has involved meticulous attention to detail. "I've been working on our Diwali gifting collection, which is also an excuse to play with fragrances, jars, labels, and ribbons. Clearly, I need my glasses now to make sure everything is indeed perfect," she added. The process, she indicated, is as much a personal creative pursuit as it is a commercial one.
The Mogra Home and the Fragrance Question
Khanna offered a sensory detail about her own living space, noting that fragrance is the first impression a home makes. "The first thing you notice when you walk into a home is the fragrance. Mine smells like a basket of mogra. The perks of owning a candle company," she wrote. She then turned the question over to her followers, asking: "Now I want to know what you think a Diwali candle should smell like? Champa? Mogra? Sandalwood?" — sparking engagement around three quintessentially festive Indian scents.
From Screen to Shelf: Khanna's Creative Journey
Khanna stepped away from acting and reinvented herself in the literary world, debuting with the non-fiction book Mrs Funnybones in 2015, followed by The Legend of Lakshmi Prasad, a collection of short stories. Her candle venture represents yet another creative pivot, positioning her alongside a growing cohort of Indian celebrities building lifestyle and wellness brands. Diwali, India's largest gifting season, provides the ideal commercial and cultural backdrop for such a launch.
Point of View
Which paradoxically makes the commercial venture feel more authentic. As more Bollywood names enter the wellness and home fragrance space, Khanna's edge is literary credibility — an asset few competitors can replicate.
NationPress
9 Oct 2026
Frequently Asked Questions
What is Twinkle Khanna's Diwali candle collection?
Twinkle Khanna's Diwali candle collection is a festive gifting range she has been developing through her candle entrepreneurship venture. It features a variety of fragrances, jars, labels, and ribbons, with Khanna personally involved in curating every detail of the collection.
What fragrance does Twinkle Khanna's home smell like?
Twinkle Khanna revealed on Instagram that her home smells 'like a basket of mogra', attributing it to the perks of owning a candle company. She also invited followers to vote on whether a Diwali candle should feature champa, mogra, or sandalwood.
What is Twinkle Khanna's entrepreneurial venture?
Beyond her career as a writer, Twinkle Khanna runs a candle company, which she described humorously by calling herself a 'candle wali'. She has positioned writing as her primary pursuit but actively builds her lifestyle brand, particularly around festive seasons.
What books has Twinkle Khanna written?
Twinkle Khanna debuted as an author in 2015 with Mrs Funnybones, a non-fiction work, followed by The Legend of Lakshmi Prasad, a collection of short stories. She stepped away from acting to establish herself in the literary world.
Why did Twinkle Khanna leave acting?
Twinkle Khanna transitioned away from acting to pursue writing and entrepreneurship, carving a distinct identity as an author and businesswoman. She has not publicly attributed the shift to a single reason, but her literary and entrepreneurial work have since become her primary pursuits.
