Why is Vidya Balan Urging Support for Indian Weavers on National Handloom Day?

Synopsis
Key Takeaways
- Vidya Balan advocates for Indian weavers on National Handloom Day.
- Support handloom products, especially those with the Silk Mark Label.
- Celebration of National Handloom Day honors the contributions of weavers.
- August 7 commemorates the Swadeshi Movement.
- Engaging with local artisans helps preserve cultural heritage.
Mumbai, Aug 7 (NationPress) Actress Vidya Balan utilized her social media platform to underscore the significance of safeguarding India’s vibrant textile legacy on National Handloom Day.
In an emotional post on Instagram, she called on everyone to support Indian weavers by choosing handloom products, particularly pure silks that bear the genuine Silk Mark Label. Balan inspired the public to take pride in their cultural roots and actively promote local artistry. The star of ‘Dirty Picture’, who is renowned for her passion for handloom silk sarees, shared a clip of her visit to a workshop where pure handloom silks are produced.
In the video, she is depicted closely examining the weaving method and conversing with the artisans to gain a deeper understanding of their craftsmanship. Her visit serves to emphasize the commitment and expertise of India’s weavers and demonstrates her ongoing advocacy for traditional textiles.
In her caption, Vidya Balan expressed, “As we commemorate National Handloom Day today, let’s pay tribute to our weavers. Let’s cherish our identity and cultural legacy. Support and cherish our handloom pure silks. Always opt for silk that carries the Silk Mark Label. #MySilkMarkMyTrust.”
Every year, August 7 is celebrated as National Handloom Day to honor the invaluable contributions of India’s weavers and the heritage of the handloom sector. In 2025, the nation will celebrate the 11th anniversary of this significant observance.
To clarify, August 7 was selected as National Handloom Day to commemorate the Swadeshi Movement, which commenced on this date in 1905 during India’s struggle for independence. The movement urged citizens to cease the use of British products and support locally manufactured goods, particularly handwoven textiles, which became a potent symbol of self-sufficiency and defiance.
To acknowledge the role of handloom in the freedom movement and foster its relevance today, the Government of India officially designated August 7 as National Handloom Day in 2015, with the inaugural celebration taking place in Chennai.