What’s killing Bollywood?
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Synopsis
Director Vivek Agnihotri raises pressing questions about Bollywood's future in his recent social media post. He boldly asserts that cinema isn't dying; it's being murdered by apathy, PR, and superficiality. As AI technology advances, Bollywood faces significant challenges. What does this mean for the industry's imagination and creativity? Join the discussion!
Key Takeaways
- Vivek Agnihotri raises critical questions about the future of Bollywood.
- The industry is facing challenges from artificial intelligence and changing audience expectations.
- Agnihotri contrasts Bollywood's response to AI with that of Hollywood.
- The importance of creativity and imagination in cinema is emphasized.
- Engagement with fans and audiences is crucial for the industry's revitalization.
Mumbai, Nov 9 (NationPress) Director Vivek Agnihotri, who recently experienced a significant box-office failure with ‘The Bengal Files’, is contemplating the collective shortcomings plaguing the Bollywood industry.
On Sunday, the director took to his Instagram account to share a carousel featuring AI-generated art, designed in the style of classic film posters. Through these images, he expressed his thoughts on what has "terminated" Bollywood.
The post read, "Who is responsible for Bollywood's downfall? Cinema isn't fading away; it's being slaughtered. Cast: Paid PR, paparazzi, event spotting, wedding performances, brand deals, and Instagram posts."
He then delved into the realm of artificial intelligence, pondering how Bollywood is responding to the technological advancements it presents. He stated, "AI vs. BOLLYWOOD? Streaming platforms and studios are experimenting with AI-generated adaptations of the Ramayana and Mahabharata. Teenagers are organizing AI film festivals while Bollywood is busy taking selfies."
He pointed out that Bollywood celebrities are preoccupied with promoting inflated box-office figures, strutting through airports, and performing at paid award ceremonies.
He contrasted the way Hollywood managed the AI crisis compared to Bollywood. He noted, "When Hollywood writers faced this challenge, they embarked on a 148-day strike to safeguard creativity. In Bollywood? Here, we have no guilds, no protests, no discussions, and no concerns."
He added, "Cinema isn't dying; it's being annihilated by indifference, PR, and selfies. Can cinema serve as a form of soft power? India aspires to lead the world, but no country can do so without fostering imagination. AI won't replace artists; it will displace the complacent. The pressing question isn't 'Will cinema endure?' It's 'Do we still know how to dream and fight for those dreams?'"
He concluded his post with the question, "Who is responsible for Bollywood's demise? What are your thoughts?"
The discussion surrounding AI in Bollywood has been simmering for quite some time, yet the industry appears unfazed.
Point of View
It's essential to approach this discussion without bias. Vivek Agnihotri's comments serve as a wake-up call for Bollywood, highlighting the need for introspection and innovation. The industry must evolve and adapt to the changing landscape brought by AI and digital media while preserving its core values of creativity and storytelling. This balance is crucial for Bollywood's revival and relevance in the global cinematic arena.
NationPress
09/11/2025
Frequently Asked Questions
What is Vivek Agnihotri's recent film?
His recent film is 'The Bengal Files', which faced significant box-office challenges.
What are the key issues Agnihotri identifies in Bollywood?
He points out issues like paid PR, superficial celebrity behavior, and the impact of AI technology.
How does Agnihotri compare Bollywood to Hollywood?
He contrasts Bollywood's lack of response to AI challenges with Hollywood's proactive approach, including a writers' strike.
What does Agnihotri mean by cinema being 'murdered'?
He suggests that the industry's decline is due to indifference and a lack of innovation rather than an inherent failure of cinema itself.
How does Agnihotri view the role of AI in cinema?
He believes AI will not replace artists but rather expose the complacency within the industry.
