Is Finland's New Campaign Effective in Attracting Global Deep-Tech Talent?

Synopsis
Key Takeaways
- Finland's new campaign targets international deep-tech talent.
- Emphasizes career opportunities and quality of life.
- Focus on attracting experts from key global markets.
- Supports sectors like quantum computing, photonics, and health technology.
- Part of the broader Talent Boost initiative aimed at 2030.
Helsinki, Sep 25 (NationPress) Finland has initiated a fresh campaign aimed at drawing international top-tier professionals and advanced researchers in the deep technology sectors, showcasing both career prospects and the high quality of life in this Nordic nation.
This initiative, spearheaded by Work in Finland, the national entity for international recruitment, will focus on attracting experts from India, Brazil, the United States, and various European nations. The goal is to enhance Finland's innovation capacity and promote job creation.
"This campaign will elevate the visibility of the Finnish innovation sector on a global scale and motivate international experts to embrace the opportunities it presents. Finland possesses significant potential to emerge as a leader in deep-tech, and we must actively support this vision," stated Minister of Employment Matias Marttinen during a Wednesday announcement.
The initiative underscores Finland’s image as a country that prioritizes balance alongside ambition, putting a spotlight on work-life balance in conjunction with cutting-edge research prospects, as reported by Xinhua.
Officials have indicated that Finland’s open and stable society, coupled with its robust technological expertise and excellent quality of life, renders it appealing to foreign specialists.
The Ministry of Economic Affairs and Employment has noted that this campaign will assist Finnish companies, universities, and research institutions in attracting talent, especially in quantum computing, photonics, and health technology. It will also aid the Research Council of Finland in bringing more international researchers to Finnish universities.
“The global competition in quantum computing, photonics, and health technology is intense. Foreign talent will be crucial for Finland to stay competitive in innovation and attract international business,” remarked Laura Lindeman, the senior director of Work in Finland.
This campaign is a component of the Talent Boost program, which aims to position Finland as one of the best countries in the world for high-tech professionals to reside and work in by 2030.