President Lee Advocates for Unified Action to Boost South Korea's Tourism Sector
Synopsis
In a significant call to action, South Korean President Lee Jae Myung emphasizes the need for improved regional tourism infrastructure and services, aiming to attract 30 million foreign visitors by 2030. This strategic focus on tourism is set to benefit local businesses and enhance the overall visitor experience.
Key Takeaways
Strategic goal: Attract 30 million foreign tourists by 2030.
Quality improvement: Service quality and regional infrastructure must be enhanced.
Economic inclusivity: Benefits from tourism should reach local businesses nationwide.
Cultural connection: Korean culture's global appeal should be linked to tourism.
Visitor complaints: Address longstanding issues to improve foreign visitor satisfaction.
Seoul, Feb 25 (NationPress) President Lee Jae Myung of South Korea urged the government on Thursday to enhance coordinated efforts aimed at upgrading regional tourism facilities and services for international visitors, recognizing the sector as a vital industry.
During a national tourism strategy meeting, which included various agencies, Lee highlighted the importance of improving the industry with the goal of welcoming 30 million foreign tourists by 2030. Last year, South Korea set a record with approximately 18.9 million travellers, as reported by Yonhap News Agency.
To achieve the 2030 goal, Lee insisted on the necessity of substantially enhancing service quality while reinforcing regional infrastructure and tourism offerings.
"If we continue to be complacent with the fact that 80 percent of foreign visitors come to Seoul, the growth potential of the tourism industry will be inherently restricted," he stated. "The benefits of tourism expansion must be distributed among commercial areas and small business operators nationwide."
Highlighting the worldwide allure of Korean culture, Lee asserted that the nation should effectively link its cultural surge with the tourism industry and the broader economy.
To facilitate this transition, he called upon the government to enhance regional transportation systems and streamline immigration processes, as well as create innovative tourism content utilizing unique local assets to encourage exploration beyond the capital.
Additionally, he emphasized addressing longstanding grievances from foreign visitors to elevate service quality.
"It is essential to eliminate unreasonably high prices, unsatisfactory service, and excessive solicitation from customers," he remarked.
This session was notable as it marked the first participation of a sitting president in the national tourism strategy meeting in seven years, typically led by the prime minister.
In attendance were Prime Minister Kim Min-seok, senior officials from several ministries including culture, justice, transport, oceans, and finance, as well as presidential aides and external experts. Lee Boo-jin, CEO of Hotel Shilla and chairperson of the Visit Korea Committee, was also present.
Point of View
President Lee's focus on enhancing regional tourism infrastructure reflects a strategic approach to economic growth. By emphasizing the importance of service quality and the distribution of tourism benefits, the government aims to create a more inclusive tourism landscape that extends beyond the capital city.
NationPress
11 May 2026
Frequently Asked Questions
What is President Lee's tourism target for 2030?
President Lee aims to attract 30 million foreign visitors to South Korea by 2030.
Why is regional tourism infrastructure important?
Improving regional tourism infrastructure is crucial to distribute tourism benefits and enhance visitor experiences across the country.
What issues does President Lee want to address for foreign visitors?
He aims to tackle high pricing, poor service quality, and excessive customer solicitation.
Who attended the national tourism strategy meeting?
The meeting included Prime Minister Kim Min-seok, various senior officials, and industry experts, including Lee Boo-jin from Hotel Shilla.
How many tourists visited South Korea last year?
Approximately 18.9 million tourists visited South Korea last year, setting a record.
