Mexico Revives 'Made in Mexico' Initiative as US Tariffs Approach
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Synopsis
On February 19, Mexico revived its 'Made in Mexico' campaign to strengthen local production and alleviate the impact of impending 25-percent tariffs on imports from the US, as announced by President Trump.
Key Takeaways
- Mexico launches 'Made in Mexico' initiative.
- Aimed at boosting national production.
- Intended to counteract 25-percent tariffs.
- Part of the broader Plan Mexico.
- Discussions ongoing with the US.
Mexico City, Feb 19 (NationPress) Mexico has officially revived its "Made in Mexico" brand initiative to enhance national production and mitigate the effects of the 25-percent tariffs on imports from Mexico that were recently declared by US President Donald Trump.
According to Mexican Economy Minister Marcelo Ebrard, the aim of this initiative is to enable Mexico to progress, to face challenges head-on, and to maintain unity and cohesiveness.
The launch took place at the Economy Ministry's headquarters, following the publication of the "Made in Mexico" brand and its usage guidelines in the Government Gazette, as reported by Xinhua.
Ebrard stated that this effort is part of Plan Mexico, which was introduced in mid-January, with the objective of fostering a competitive and unified country amidst global trade uncertainties.
Plan Mexico serves as a strategic framework aimed at addressing the unpredictable nature of the upcoming years, as global trade regulations undergo significant changes, altering the landscape that was once familiar to us.
Mexico is currently engaged in discussions with the US regarding trade, immigration, and security matters in an attempt to avert the implementation of 25-percent tariffs on Mexican imports slated for March.
On February 1, Trump enacted executive orders imposing a 25-percent tariff on imports from Canada and Mexico, along with a 10-percent tariff increase on imports from China, which faced substantial backlash and rapid retaliatory measures. He subsequently postponed the tariffs on Canada and Mexico for one month to facilitate negotiations.
Mexico is also striving to counteract a Trump executive order that would impose 25-percent tariffs on steel and aluminum imports, reminiscent of a similar action taken in 2018 that significantly impacted Brazil, Canada, and Mexico.
On Tuesday, Mexican President Claudia Sheinbaum announced that both Ebrard and Omar Garcia Harfuch, the head of the Security and Citizen Protection Ministry, will travel to Washington this week for discussions with their US counterparts.
