Will Namibian President Double the Creative Sector's GDP Contribution?
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Synopsis
Namibian President Netumbo Nandi-Ndaitwah aims to significantly boost the creative sector's GDP contribution from 1.5% to 3% within five years, emphasizing the importance of innovation over resource reliance. This shift is crucial for economic growth and job creation in the country, as she calls for a transformation in how Namibia engages with the global creative economy.
Key Takeaways
- Namibia aims to double the creative sector's GDP contribution from 1.5% to 3%.
- The creative economy includes film, music, fashion, and more.
- Focus on creativity is essential for economic resilience.
- Government supports creative industries as a key development pillar.
- Youth empowerment is crucial for the transformation.
Windhoek, Nov 13 (NationPress) The President of Namibia, Netumbo Nandi-Ndaitwah, declared on Thursday a commitment to double the contribution of the creative sector to the nation’s Gross Domestic Product (GDP) from 1.5 percent to 3 percent within the coming five years.
This announcement was made during the 26th Annual Symposium of the Bank of Namibia, which focused on the theme: "Unleashing the Power of the Creative Industries: A Catalyst for Economic Development in Namibia," as reported by the Xinhua News Agency.
The President emphasized that Namibia's destiny will not be shaped by its underground assets but rather by the creativity and innovation of its citizens.
She remarked, "For too long, Namibia's economy has relied on a narrow base, mining, fisheries, and agriculture. These sectors do not create sufficient jobs, foster inclusion, or exhibit resilience," and stressed the need for Namibia to transition from a resource-rich nation to one that champions creativity and intellect.
The creative economy, which encompasses film, music, fashion, design, gaming, and digital content, is among the fastest-growing sectors globally, generating over 2.3 trillion US dollars annually and contributing more than 3 percent to the world’s GDP.
According to her, "Namibia, with its youthful, connected, and tech-savvy population, possesses all the necessary elements to spearhead this transformation if we cultivate the right environment for our people to flourish."
To leverage this international trend, she stated that the government has integrated the creative industries as a fundamental aspect of its Sixth National Development Plan.
Furthermore, she urged the Ministry of Information and Communication Technology to expedite the development of a unique national brand, harnessing the country's existing global reputation as a filming location for productions like Mad Max: Fury Road and The Mummy.
Lastly, Nandi-Ndaitwah encouraged the youth to evolve from being consumers of global content to creators of distinctively Namibian stories, products, and ideas, highlighting that their creativity represents a significant economic force.
Point of View
It is crucial to highlight that this initiative by President Nandi-Ndaitwah signifies a major shift in Namibia's economic strategy. By focusing on the creative industries, the government is not only addressing the need for job creation but also fostering a culture of innovation that could position Namibia as a leader in the global creative landscape. This approach aligns with the aspirations of a youthful population eager to contribute to their country's development.
NationPress
13/11/2025
Frequently Asked Questions
What is the current contribution of the creative sector to Namibia's GDP?
The creative sector currently contributes 1.5% to Namibia's Gross Domestic Product (GDP).
How does the President plan to increase this contribution?
President Nandi-Ndaitwah pledged to double the creative sector's contribution to 3% within the next five years.
What sectors are included in the creative economy?
The creative economy includes sectors such as film, music, fashion, design, gaming, and digital content.
Why is the creative sector important for Namibia's economy?
The creative sector is vital for enhancing job creation, fostering innovation, and diversifying the economy away from traditional sectors like mining and agriculture.
What role does the youth play in this initiative?
The President encourages the youth to transition from consumers of global content to producers of uniquely Namibian stories and products.
