Is Nepal's Crisis Shaping Gen Z's Protest Strategies?
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Synopsis
The role of social media in recent protests across Nepal, Bangladesh, and Sri Lanka reveals how Gen Z is utilizing digital platforms to demand change. This article delves into the strategies employed by young activists and the implications of their actions on governance and society.
Key Takeaways
- Social media empowers Gen Z to challenge traditional media narratives.
- Protests can lead to significant civic engagement and drive change.
- Understanding algorithms is crucial for effective communication strategies.
- Government restrictions on social media highlight the tension between free speech and control.
- Digital literacy is essential for navigating today's communication landscape.
Kathmandu, Sep 12 (NationPress) The recent turmoil in Nepal, Bangladesh, and Sri Lanka highlights the role of social media as a significant platform for voicing societal discontent and demanding accountability.
This isn't just a modern phenomenon; it's reminiscent of past uprisings.
“Generation Z are the true ‘digital natives’ who have grown up amidst the internet and social media, giving them a keen understanding of its intricacies,” shared Dr. Sambit Pal, the Director of the International School of Broadcasting and Journalism at MIT Art, Design and Technology University in Pune.
The term Gen Z refers to individuals born between 1997 and 2012, many of whom are leading protests in Nepal.
“Social media empowers them to circumvent traditional media barriers, shape narratives, and rally collective action on governance matters,” he further elaborated.
Research indicates that social media initiatives can greatly boost voter engagement, ignite anti-corruption protests, and maintain civic discussions in regions where conventional media is limited.
“From the Arab Spring to various movements across South Asia, activists have harnessed this powerful communication tool that offers wide reach at minimal cost, unaffected by geographical limitations,” explained Joydeep Das Gupta, Founder-Director of Media Skills Lab.
Media Skills Lab specializes in enhancing media literacy, fact-checking, AI education, data journalism, and solutions journalism.
A post from Forbes Communications Council noted, “Not every social media platform functions the same way. Each has distinct user demographics and interaction styles.”
The article outlines 13 strategies, including understanding the business type, targeting the core audience, analyzing client demographics, establishing a digital presence, and studying competitors.
Many of these strategies echo the wisdom of the ancient strategist and philosopher Sun Tzu, who emphasized the necessity of understanding one’s adversary.
“Thanks to the democratization of the internet, accessibility is no longer a barrier,” Das Gupta pointed out, “which is how messages spread and movements build momentum.”
“Individuals knowledgeable about social media can create engaging points of entry that spark interest and drive interaction, often leading to viral content,” Dr. Pal added.
Consequently, when faced with unrest, governments often resort to restricting social media access or even the internet to stifle dissenting messages.
During the 2022 protests, Sri Lanka temporarily limited access to social media amid a state of emergency and curfews.
The former government of Bangladesh responded similarly, while in Nepal, the ban was lifted as violence escalated in the streets of Kathmandu.
However, authorities cannot prevent online content except in emergencies, as evidenced by these incidents. The platforms are privately owned, and even suggesting internet regulation raises concerns about infringing on free speech.
Yet, the algorithms of these platforms can dictate what content is visible to users.
Legislative measures concerning these algorithms have been proposed to curb the spread of inappropriate content, advocating for a “statutory building code” with enforced safety and quality standards for digital platforms.
However, experts assert that political and social messages must not be restricted.
Point of View
It is our commitment to present an unbiased perspective on the ongoing crises in Nepal and neighboring countries. The youth's use of social media as a tool for advocacy signifies a transformative moment in governance and civic engagement, which we continue to observe with great interest.
NationPress
12/09/2025
Frequently Asked Questions
How is social media influencing protests in Nepal?
Social media allows protestors to bypass traditional media, enabling them to frame narratives and mobilize collective actions effectively.
What is the age range of Generation Z?
Generation Z refers to individuals born between 1997 and 2012, many of whom are actively participating in protests.
What strategies are effective for social media campaigns?
Effective strategies include understanding target demographics, analyzing competitors, and focusing on core business values.
What actions do governments take during protests?
Governments often restrict social media access or impose internet blackouts to control the spread of dissenting messages.
Why are algorithms important in social media?
Algorithms determine what content users see, influencing public perception and engagement with social issues.
