How are Adani Cement and CREDAI Advancing Sustainable Construction?

Ahmedabad, June 13 (NationPress) Adani Cement and the Confederation of Real Estate Developers’ Associations of India (CREDAI) have united to promote sustainable and high-quality construction across the nation.

This strategic partnership merges the strengths of Adani Cement with the leading body of private real estate developers in the country, benefiting both organizations as well as the wider construction sector.

Through this collaboration, Adani Cement will utilize CREDAI’s extensive network of over 13,000 developers to enhance its B2B outreach, while CREDAI members will gain access to Adani Cement's top-tier solutions.

The agreement was signed in the presence of Goa Chief Minister Pramod Sawant during the CREDAI Governing Council Meeting in Panjim, which brought together industry leaders and developers from around the country.

According to Vinod Bahety, CEO – Cement Business at Adani Group, "Our exclusive partnership with CREDAI highlights Adani Cement's dedication to nation-building through sustainable and innovative construction. By collaborating with CREDAI, we aspire to expedite the adoption of world-class cement products and green concrete solutions within India’s real estate sector.”

He emphasized that this partnership aligns seamlessly with their vision for a greener, smarter urban future, where Adani Cement's technical proficiency and CREDAI’s practical experience converge to construct stronger, safer, and more sustainable buildings.

Members of the industry body will benefit from enhanced project quality through Adani Cement's Innovative Concrete Solutions, as well as a range of Adani’s Ready-Mix Concrete (RMX) and advanced concrete solutions tailored to diverse needs – from standard grades to specialized mixes.

CREDAI members will gain access to Adani Cement's premium offerings, which include advanced concrete solutions and technical expertise, thereby elevating the standards of sustainable urban development.

“We are thrilled to collaborate closely with CREDAI members, providing them with our superior materials and R&D capabilities, ultimately adding value for homeowners and playing a role in India’s growth narrative,” Bahety stated.

This announcement comes at a crucial juncture as India’s cement consumption dynamics are shifting significantly. Historically, individual home builders (IHBs) in the retail sector accounted for the majority of cement demand, constituting about 60 percent of consumption.

However, the rapid pace of urbanization and infrastructural expansion has led to a spike in B2B demand, with large-scale real estate developments and public infrastructure projects now propelling cement consumption to unprecedented levels.

Government initiatives in constructing highways, metro systems, and smart cities, along with private sector high-rise developments, are fostering growth in the ‘non-trade’ segment, gradually balancing the previously IHB-dominated market.