Anurag Thakur Joins Har Ghar Tiranga Call Ahead of Independence Day
Synopsis
BJP MP Anurag Thakur has called on all Indians to hoist the national flag at home ahead of Independence Day, joining the annual Har Ghar Tiranga campaign first launched in 2022 under the Azadi Ka Amrit Mahotsav framework to promote citizen-level patriotic participation.
Key Takeaways
Anurag Thakur , BJP Lok Sabha MP from Hamirpur, Himachal Pradesh , posted a call to hoist the tricolour ahead of Independence Day .
The Har Ghar Tiranga campaign was first launched nationally in 2022 by the Ministry of Culture under the Azadi Ka Amrit Mahotsav framework.
The campaign encourages citizens to fly the national flag at private residences, made viable by amendments allowing day-and-night hoisting at homes.
BJP leaders across the party echo the #HarGharTiranga call annually in the run-up to 15 August , making it a consistent pre-Independence Day communication ritual.
Thakur served as a former Union Minister of Information & Broadcasting and was part of the government that shaped the campaign's early rollout.
As Independence Day approaches, BJP MP Anurag Thakur has urged every Indian household to hoist the national flag, adding his voice to the annual Har Ghar Tiranga drive that has become one of the government's most visible civic campaigns since 2022.
Thakur's post in Hindi reads: 'Har ghar tiranga, ghar-ghar tiranga' — 'A tricolour at every home, a tricolour in every home' — calling on citizens to hoist the flag and participate in what he described as this 'mahaprav' (great festival) of patriotism.
A Campaign Born From Azadi Ka Amrit Mahotsav
The Har Ghar Tiranga campaign was first rolled out nationally in 2022 by the Ministry of Culture, under the broader Azadi Ka Amrit Mahotsav framework marking 75 years of India's independence. The idea was straightforward and powerful: move flag-hoisting from institutional courtyards into the lanes and balconies of ordinary citizens.
What began as a single-year push has since become a recurring pre-August 15 ritual, with party leaders and ministers amplifying it each year. The campaign reflects a deliberate emphasis on symbolic, citizen-level participation in national identity — no new legislation, no state machinery, just a flag and a rooftop.
BJP's Consistent Tricolour Messaging
Posts of this kind are now a recognisable pattern in the BJP's pre-Independence Day communication. Senior leaders across the party echo the #HarGharTiranga call in the days leading up to 15 August, reinforcing a unified message of mass civic participation. Thakur, as a former Union Minister of Information & Broadcasting, was among the ministers who shaped the campaign's early rollout and communication strategy.
The tricolour, under the Prevention of Insults to National Honour Act and its amendments, can now be flown by citizens day and night at private residences — a rule change that made campaigns like this practically viable at scale.
Every flag on every rooftop is a vote cast without a ballot. That, precisely, is what the campaign is designed to produce.
Point of View
Visible, citizen-driven ritual — one that requires no policy machinery but generates significant symbolic dividends ahead of Independence Day. By repeating the campaign annually, the party has effectively turned flag-hoisting into a branded civic act associated with its governance. Thakur's amplification, given his background as a former I&B minister who helped shape the campaign's messaging, is consistent with the party's top-down-to-grassroots communication model. The broader pattern signals that symbolic nationalism — low-cost, high-visibility, and emotionally resonant — will remain a central pillar of BJP's civic outreach.
NationPress
11 Aug 2026
Frequently Asked Questions
What is the Har Ghar Tiranga campaign?
The Har Ghar Tiranga campaign is a Government of India initiative launched in 2022 under the Azadi Ka Amrit Mahotsav framework, encouraging every citizen to hoist the national flag at their home ahead of Independence Day on 15 August.
Who started the Har Ghar Tiranga campaign?
The campaign was rolled out nationally by the Ministry of Culture in 2022 as part of the broader Azadi Ka Amrit Mahotsav celebrations marking 75 years of India's independence.
Can Indian citizens fly the national flag at home at night?
Yes. Amendments to the Flag Code of India now permit citizens to hoist the tricolour at private residences both day and night, which made large-scale campaigns like Har Ghar Tiranga practically viable.
What did Anurag Thakur say about Har Ghar Tiranga?
BJP MP Anurag Thakur posted in Hindi urging all Indians to hoist the tricolour at their homes and participate in what he called the 'mahaprav' — great festival — of patriotism, using the hashtag #HarGharTiranga.
What is Azadi Ka Amrit Mahotsav?
Azadi Ka Amrit Mahotsav is a series of government-led events and campaigns initiated in 2021 to mark 75 years of India's independence, under which the Har Ghar Tiranga campaign was first launched.
