BJP MP Anurag Thakur on Sunday, 26 July 2026, shared Prime Minister Narendra Modi's call to carry forward the Har Ghar Tiranga campaign this year with full enthusiasm and respect, describing it as a movement that has united the entire country in national sentiment.

Context

Thakur's post quotes Prime Minister Modi directly: 'Har Ghar Tiranga abhiyan ne poore desh ko rashtriya bhavna se joda hai' ('The Har Ghar Tiranga campaign has connected the entire country with national sentiment'). The Prime Minister's message calls on citizens to advance the campaign this year as a jan andolan — a people's movement — with the same spirit and dignity as in previous years.

The post, shared with a video, arrives weeks ahead of Independence Day on 15 August, the traditional window during which the campaign asks households across India to hoist or display the national tricolour.

Policy Backdrop

The Har Ghar Tiranga campaign was launched by the Ministry of Culture in 2022 as a centrepiece of the Azadi Ka Amrit Mahotsav, the government's series of commemorations marking 75 years of Indian independence. Citizens were encouraged to display the national flag at their homes between 13 and 15 August each year.

The campaign drew participation from millions of households in its inaugural year and has been revived annually since, with state governments and local administrations mobilising support through schools, resident welfare associations, and community groups. It operates within the framework of the Flag Code of India, which was amended in 2022 to permit display of the tricolour made of polyester and machine-made fabric, broadening access for ordinary citizens.

Stakeholders and Impact

The campaign's primary stakeholders are Indian citizens across all states and union territories, along with state and local governments that coordinate ground-level distribution and awareness drives. Since its launch, the initiative has been positioned as a bridge between civic duty and cultural pride, encouraging households that had never previously hoisted the national flag to participate.

Thakur, as former Union Minister of Information and Broadcasting, played a visible role in amplifying earlier editions of the campaign through official media outreach. His continued advocacy as a Lok Sabha MP from Hamirpur, Himachal Pradesh signals sustained political momentum behind the initiative at the constituency level as well.

The broader pattern reflects a deliberate strategy of converting government-led programmes into mass participation events — a model also employed by campaigns such as Swachh Bharat Abhiyan — to build emotional connect with national symbols and deepen civic engagement.

What's Next

With Independence Day approaching, attention will turn to fresh directives from the Ministry of Home Affairs and the Ministry of Culture on flag display protocols, logistics for flag distribution, and state-level rollout plans. Public participation targets and digital registration mechanisms — used in previous years to track household participation — are likely to be announced in the coming weeks.

If the campaign sustains and expands its reach in 2026, it will reinforce the government's long-standing effort to make the tricolour a living symbol of everyday national identity rather than a ceremonial one confined to official buildings.