Is BJP Launching a 90-Day Campaign for ‘Swadeshi, Aatmanirbhar Bharat’?
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Synopsis
The BJP's ambitious 90-day initiative aims to elevate Swadeshi and Aatmanirbhar Bharat from September 25 to December 25, urging citizens to embrace local products and celebrate India's economic growth. This campaign not only commemorates significant leaders but also highlights India's journey towards self-reliance.
Key Takeaways
- 90-day campaign for Swadeshi and Aatmanirbhar Bharat.
- Encouraging citizens to support local products.
- Over 20,000 community meetings planned.
- Focus on economic self-reliance and cultural pride.
- Historical significance linked to freedom struggle.
New Delhi, Sep 25 (NationPress) The Bharatiya Janata Party (BJP) has officially kicked off a comprehensive 90-day initiative aimed at promoting Swadeshi and Aatmanirbhar Bharat, starting from September 25, commemorating the birth anniversary of Pandit Deendayal Upadhyaya, and concluding on December 25, the birth anniversary of former Prime Minister and Bharat Ratna Atal Bihari Vajpayee.
During a press briefing at the BJP headquarters in New Delhi, Arun Singh, the party’s National General Secretary and Rajya Sabha MP, announced that this campaign is a response to the call from Prime Minister Narendra Modi and will strive to make “Vocal for Local” a movement embraced by the populace.
“From September 25 to December 25, BJP members nationwide will visit every home to spread the message of 'Swadeshi'. Over 20,000 Aatmanirbhar Bharat Sankalp gatherings, 1,000 Swadeshi Melas, and 500 Sankalp Rath Yatras will be held. Additional activities such as padyatras, youth forums, women’s meetings, traders’ conferences, college contests, and social media campaigns will also be included,” Singh remarked.
He emphasized that the primary goal of the campaign is to motivate citizens to purchase Indian-made products, bolster domestic industries, and celebrate India's economic progress.
“Every store will be encouraged to showcase signs declaring ‘Proudly Swadeshi’. Citizens will be invited to sign pledges to adopt Swadeshi. Certificates will be awarded to shopkeepers who exclusively sell indigenous goods,” he added.
Reflecting on the historical significance of the movement, Singh recounted the importance of Swadeshi during the freedom struggle amidst the 1905 Bengal partition, highlighting how figures like Rabindranath Tagore and Bankim Chatterjee epitomized the spirit of self-sufficiency against colonial domination.
He noted how Prime Minister Modi’s 2019 call for “Vocal for Local” has revolutionized industries such as Khadi, mobile production, toys, automobiles, and exports.
“Sales of Khadi have surged from ₹31,000 crore under the UPA to ₹1.7 lakh crore today. India, which had only two mobile factories in 2014, now boasts 300 units and exports phones worth ₹2 lakh crore,” Singh stated.
The BJP leader reiterated that this campaign is centered around economic self-sufficiency and cultural pride, rather than boycotts.
“This vision will guide India towards becoming a developed nation by 2047, as envisioned by Prime Minister Modi,” he concluded.
Point of View
The BJP's campaign for Swadeshi and Aatmanirbhar Bharat showcases a strategic approach to fostering domestic pride and economic independence. By encouraging citizens to support local industries, the BJP aims to create a self-sufficient economy. This initiative reflects a broader vision for India's future, aiming for holistic growth while honoring historical roots.
NationPress
25/09/2025
Frequently Asked Questions
What is the duration of the BJP's Swadeshi campaign?
The BJP's Swadeshi campaign will last for 90 days, starting from September 25 to December 25.
What are the main goals of the Aatmanirbhar Bharat initiative?
The primary goals are to promote the purchase of Indian-made products, strengthen domestic industries, and celebrate India's economic progress.
How will the campaign engage the public?
The campaign will engage the public through various activities, including community meetings, fairs, and social media outreach.
What historical context does the campaign draw upon?
The campaign reflects on the significance of the Swadeshi movement during India's freedom struggle, emphasizing self-reliance.
Why is the campaign significant for India's future?
This campaign aims to guide India towards becoming a developed nation by 2047, promoting cultural pride and economic self-reliance.
