CM Bhajanlal joins PM Modi's national anti-drug youth campaign
Synopsis
Key Takeaways
A national pledge against drugs took centre stage on Sunday, 2 August 2026, as Prime Minister Narendra Modi presided over the formal launch of the 'Nasha Mukt Yuva for Viksit Bharat Sankalp Abhiyan' — a campaign aimed at steering India's youth away from substance abuse and towards the country's Viksit Bharat 2047 development vision. Rajasthan's Chief Minister Bhajanlal Sharma joined the national launch via video conferencing from Udaipur, signalling the state's alignment with the Central initiative from the outset.
What CM Sharma said from Udaipur
Speaking through the video link, CM Bhajanlal Sharma said the country is making continuous progress under PM Modi's leadership. He described the campaign as an 'prernadayi pahal' — an inspiring initiative — to keep youth away from addiction, calling the Prime Minister's personal involvement a powerful signal to young Indians across the country. The Chief Minister's Office of Rajasthan shared his remarks on X under the hashtag #AapnoAgraniRajasthan ('Our Pioneering Rajasthan').
The campaign and its roots in Nasha Mukt Bharat
The new campaign builds on the foundation laid by the Nasha Mukt Bharat Abhiyan, which the Ministry of Social Justice and Empowerment launched nationally in 2020 to combat substance abuse. That earlier drive targeted the most drug-affected districts across India, combining awareness outreach with rehabilitation support. The 2026 Sankalp Abhiyan sharpens the focus specifically on youth and frames de-addiction explicitly as a prerequisite for realising the Viksit Bharat 2047 goal — the government's long-term blueprint for India to become a developed nation by its centenary of independence.
Rajasthan's role and what follows
Udaipur's role as the state's point of virtual participation is itself a statement: the CM was present, connected, and on record. The next test is district-level rollout — whether Rajasthan translates the national launch energy into implementation committees, awareness drives, and rehabilitation infrastructure on the ground. State governments have historically been the delivery layer for such Central campaigns, and the spotlight now shifts to how quickly that machinery moves.
A generation of young Indians is the intended audience. Whether the campaign reaches them depends on what happens after the cameras switch off.