CM Sai Meets BJP's New National Social Media Chief
Synopsis
Chhattisgarh Chief Minister Vishnu Deo Sai welcomed newly appointed BJP National Social Media Coordinator Deepak Mhaskey at his Raipur residence on August 17, 2026, urging him to make the party's digital platforms a powerful tool for reaching citizens with its ideology and public-service message.
Key Takeaways
Deepak Mhaskey has been appointed as BJP's new National Social Media Coordinator .
CM Vishnu Deo Sai received Mhaskey at his official residence in Raipur on August 17, 2026 .
Sai called for BJP's social media to effectively communicate party ideology, public-service work, and public-interest issues to every citizen.
The meeting reflects standard BJP organisational protocol of new appointees calling on senior state leaders.
Sai expressed confidence in Mhaskey's 'extensive experience and capable leadership' for the role.
A courtesy call in Raipur on Monday, August 17, 2026, quietly signalled a shift in how the Bharatiya Janata Party intends to sharpen its digital edge. Chhattisgarh Chief Minister Vishnu Deo Sai received Deepak Mhaskey, the party's newly appointed National Social Media Coordinator, at his official residence — and used the occasion to spell out exactly what he expects from the role.
Sai extended warm congratulations to Mhaskey on his appointment, expressing confidence that the new coordinator's 'extensive experience and capable leadership' would transform BJP's social media machinery into a powerful vehicle for reaching ordinary citizens. The Chief Minister specifically called for the platform to amplify the party's ideology, public-service initiatives, and issues of public interest — framing the role not as a communications job but as a mission of jan-jan tak pahunchana (reaching every person).
Mhaskey's Mandate: Ideology, Service, and Scale
The appointment of a dedicated National Social Media Coordinator reflects the BJP's longstanding investment in digital outreach as a core organisational pillar. The party has historically treated its social media network as a grassroots mobilisation tool, not merely a broadcast channel. Mhaskey steps into a role that carries the weight of coordinating messaging across one of the world's largest political party structures.
Sai's emphasis on 'public-interest subjects' alongside party ideology suggests the brief extends beyond election cycles — the coordinator is expected to keep the party's welfare narrative alive in the digital conversation year-round.
Why Raipur, Why Now
That Mhaskey chose Raipur as an early stop on what is likely a series of introductory meetings with senior BJP leaders speaks to the courtesy protocol within the party's organisational culture — new appointees visiting state capitals and chief ministers to align on priorities. For Sai, hosting the meeting at his residence rather than the secretariat gives it a personal, collegial tone.
For the BJP's digital apparatus, the handshake in Raipur is the opening frame of a new chapter. Whether Mhaskey can convert that goodwill into measurable reach will be the real test.
Point of View
Not a campaign-season add-on. Sai's public endorsement from Raipur — a state the party won decisively in 2023 — lends the new appointee early credibility within the organisation. The framing around 'public-interest issues' rather than purely electoral messaging is deliberate: it positions the role as a governance communication function, broadening its mandate and insulating it from criticism of being purely partisan. How Mhaskey operationalises that mandate across a sprawling, multi-lingual party network will define the tenure.
NationPress
18 Aug 2026
Frequently Asked Questions
Who is Deepak Mhaskey?
Deepak Mhaskey is the newly appointed National Social Media Coordinator of the Bharatiya Janata Party . He visited Chhattisgarh CM Vishnu Deo Sai in Raipur on August 17, 2026, shortly after taking charge of the role.
What does BJP's National Social Media Coordinator do?
The National Social Media Coordinator oversees the BJP's digital outreach strategy, coordinating messaging on party ideology, government schemes, and public-interest issues across the party's nationwide social media network.
Why did Deepak Mhaskey visit CM Vishnu Deo Sai in Raipur?
The visit was a courtesy call — a standard BJP organisational practice where newly appointed national office-bearers meet senior state leaders to align on priorities and receive blessings from party seniors.
What did CM Vishnu Deo Sai say about Mhaskey's appointment?
CM Sai congratulated Mhaskey warmly and expressed confidence that his 'extensive experience and capable leadership' would make BJP's social media a strong medium to reach every citizen with the party's ideology and public-service work.
What is Vishnu Deo Sai's position in BJP?
Vishnu Deo Sai is the Chief Minister of Chhattisgarh and a senior BJP leader. He has served in various party and government roles and became Chief Minister after the BJP's victory in the 2023 Chhattisgarh assembly elections .
