Haryana Chief Minister Nayab Singh Saini on Tuesday, 9 June 2026, marked the second anniversary of Prime Minister Narendra Modi's third-term oath with a social-media tribute, calling the milestone the beginning of 'a new chapter of service and public welfare.' Saini invoked the hashtag #12YearsOfSeva (12 years of service) to frame the occasion within a broader arc of BJP-led governance since 2014.

Context

On 9 June 2024, Narendra Modi was sworn in as Prime Minister for a third consecutive term at Rashtrapati Bhavan, New Delhi, beginning the third National Democratic Alliance government. The ceremony followed the 2024 general election in which the NDA retained power at the centre. Saini's post, shared on the anniversary of that event, quotes the occasion as the launch of a fresh phase of governance centred on welfare delivery.

In Hindi, Saini wrote: '2024 में आज ही के दिन तीसरी बार भारत के प्रधानमंत्री के रूप में शपथ लेकर आदरणीय प्रधानमंत्री श्री Narendra Modi जी ने सेवा और जनकल्याण के एक नए अध्याय का शुभारम्भ किया' — translated: 'On this day in 2024, by taking oath as Prime Minister of India for the third time, respected Prime Minister Narendra Modi ji commenced a new chapter of service and public welfare.' He added that #12YearsOfSeva 'is not merely a campaign, but the experience of watching the country transform and move forward.'

Policy Backdrop

Modi first assumed office as Prime Minister on 26 May 2014, beginning a tenure that successive BJP governments have characterised by the rollout of large-scale welfare schemes covering housing, sanitation, financial inclusion, and direct benefit transfers. A second term began on 30 May 2019, during which flagship programmes were expanded in scope and beneficiary coverage.

The third term, which commenced on 9 June 2024, has been positioned by the ruling party as a phase of governance continuity with renewed emphasis on service delivery. BJP state units, including in Haryana, have routinely aligned their social-media messaging with central government milestones to reinforce this narrative at the grassroots level.

Stakeholders and Impact

Anniversary posts of this kind serve a dual function within BJP's communication architecture: they consolidate the party's welfare narrative among its support base while signalling alignment between state leadership and the central government. For Haryana, where Saini leads the state government, such messaging reinforces the link between state-level administration and centrally sponsored schemes that directly benefit residents.

The hashtag #12YearsOfSeva reflects a coordinated party-wide effort to mark 12 years of BJP-led governance at the centre, drawing a continuous line from 2014 to the present. Welfare beneficiaries across states, BJP workers, and party supporters are the primary audiences for such commemorative communication.

What's Next

The anniversary is likely to be accompanied by coordinated state-level events, scheme-achievement disseminations, and social-media campaigns across BJP-governed states. Future Modi government milestones — including the completion of specific scheme targets — are expected to generate similar messaging cycles. Parliamentary references to ongoing welfare programmes may also be timed to such anniversaries to underscore legislative continuity.