CM Yogi Flags 800 Mango Varieties at UP Aam Mahotsav
Synopsis
The 9th Uttar Pradesh Aam Mahotsav is showcasing 800 mango varieties from districts across UP and other Indian states. CM Yogi Adityanath highlighted iconic varieties including Langra, Dasheri, Gaurjeet, Amrapali, and Rataul, spotlighting the state's horticulture heritage and its One District One Product policy.
Key Takeaways
The 9th Uttar Pradesh Aam Mahotsav is displaying 800 mango varieties from UP districts and multiple other Indian states.
Featured varieties include Varanasi 's Langra, Gorakhpur 's Gaurjeet, Basti 's Amrapali, Malihabad 's Dasheri, and Baghpat/Saharanpur 's Rataul.
The festival aligns with UP's One District One Product (ODOP) scheme launched in 2018 to brand district-specific produce.
Several UP mango varieties, including Dasheri , hold Geographical Indication (GI) tags that improve farmer incomes and market recognition.
CM Yogi Adityanath described the varieties as carrying the fragrance and sweetness of their native soil, emphasising cultural as well as agricultural value.
The Chief Minister's Office of Uttar Pradesh announced on Friday, 3 July 2026 that the 9th Uttar Pradesh Aam Mahotsav is showcasing 800 varieties of mangoes sourced from districts across the state as well as from several other Indian states, underscoring the breadth of the country's mango heritage.
Context
Chief Minister Yogi Adityanath highlighted the festival's geographic sweep, noting that celebrated varieties such as Varanasi's Langra, Gorakhpur's Gaurjeet, Basti's Amrapali, Malihabad (Lucknow)'s Dasheri, and the Rataul from Baghpat and Saharanpur are all on display. The post, attributed directly to the Chief Minister, described each variety as carrying 'the fragrance of its own soil and local sweetness' (apni-apni maati ki sugandh aur sthanik mithas).
The Aam Mahotsav is an annual state government event designed to put district-level mango diversity before a wider public audience, connecting growers with consumers and creating a platform for rural horticulture.
Policy Backdrop
The festival sits within a broader policy architecture. The Uttar Pradesh government's One District One Product (ODOP) scheme, launched in 2018, identifies district-specific agricultural specialties — including distinct mango varieties — to strengthen local branding and open new market channels for farmers.
Several Uttar Pradesh mango varieties, including the Dasheri of Malihabad, have secured Geographical Indication (GI) tags, a recognition that improves price realisation and market visibility for growers. The Aam Mahotsav reinforces these branding efforts by giving each variety a public stage.
Stakeholders and Impact
Mango growers and horticulture farmers from across Uttar Pradesh stand to benefit most directly, gaining exposure to buyers, tourists, and policymakers in a single venue. The inclusion of varieties from other Indian states broadens the festival's reach and positions it as a national-level showcase rather than a purely regional event.
Domestic tourists and food enthusiasts also form a significant audience, with the diversity of flavours, textures, and origins on display making the Mahotsav a cultural draw alongside its economic function. State governments across major fruit-producing regions have increasingly used such seasonal festivals to create market linkages for small producers while preserving varietal heritage.
What's Next
The festival's scale and multi-state participation could lay the ground for expanded buyer-seller meets or export facilitation initiatives tied to the mango season. Observers will watch for any announcements on additional GI registrations for lesser-known Uttar Pradesh varieties or deeper integration with national horticulture missions. As the state continues to build its agricultural branding under ODOP, the Aam Mahotsav is likely to remain a centrepiece of that strategy each summer.
Point of View
Using cultural appeal to advance the Yogi government's agricultural branding agenda under ODOP. By naming specific districts and their iconic varieties, the Chief Minister's Office reinforces a district-identity narrative that serves both political and economic goals — connecting rural growers to urban and tourist markets. The multi-state participation signals ambitions beyond UP's borders, potentially positioning the festival as a national platform for indigenous mango conservation. If buyer-seller linkages or export facilitation follow, the Mahotsav could mark a meaningful step toward value addition for small horticulture farmers.
NationPress
3 Jul 2026
Frequently Asked Questions
What is the Uttar Pradesh Aam Mahotsav?
The Uttar Pradesh Aam Mahotsav is an annual state government festival that showcases the diversity of mango varieties grown across UP's districts and, increasingly, from other Indian states, with the aim of promoting rural horticulture and creating market linkages for farmers.
How many mango varieties are displayed at the 2026 UP Aam Mahotsav?
According to the Chief Minister's Office of Uttar Pradesh, the 9th edition of the festival is displaying 800 mango varieties sourced from districts across the state as well as from several other Indian states.
Which mango varieties from UP are famous?
Uttar Pradesh is home to several celebrated mango varieties including the Langra of Varanasi, Dasheri of Malihabad in Lucknow district, Rataul of Baghpat and Saharanpur, Gaurjeet of Gorakhpur, and Amrapali of Basti, all of which are featured at the Aam Mahotsav.
What is the One District One Product scheme in Uttar Pradesh?
The One District One Product (ODOP) scheme was launched by the Uttar Pradesh government in 2018 to identify and promote district-specific agricultural and craft specialties, including distinct mango varieties, in order to strengthen local branding and open new markets for producers.
Does Dasheri mango have a GI tag?
Yes, the Dasheri mango from Malihabad in Lucknow district holds a Geographical Indication (GI) tag, which helps protect its regional identity and improves price realisation and market recognition for growers.
