How is DMK Enhancing Digital Outreach for 2026 Assembly Polls?

Chennai, June 9 (NationPress) The ruling DMK in Tamil Nadu has ramped up its efforts in preparation for the 2026 Assembly elections by enhancing its digital outreach and grassroots involvement.

In alignment with this initiative, Chief Minister and party president M.K. Stalin recently conducted a three-hour online meeting with party officials, where he stressed the significance of digital campaigning and the role of youth in this process.

CM Stalin instructed his party's district secretaries, MLAs, MPs, and the 234 constituency observers to bolster their presence at the booth level by appointing booth digital agents throughout the state.

He also urged the DMK Youth Wing to actively participate in booth committees to ensure a more profound connection with voters. The session aimed at executing the party’s statewide membership initiative, termed ‘Oraniyil Tamil Nadu’, which was unveiled at the recent general council meeting in Madurai.

Deputy Chief Minister and Youth Wing Secretary Udhayanidhi Stalin pledged full support for the campaign, vowing to engage youth cadres at the booth level.

CM Stalin confirmed that he would oversee the operations of the booth committees daily. He encouraged party leaders to ensure committee members interact with voters in every household, showcasing the government’s achievements.

The party’s core election committee comprises General Secretary and State Minister Duraimurugan, Udhayanidhi Stalin, Organising Secretary R.S. Bharathi, and Ministers K.N. Nehru and Thangam Thennarasu.

The digital initiative is being led by Industries Minister T.R.B. Rajaa, who also holds the position of the party’s IT Wing Secretary.

Rajaa has been assigned the task of enhancing the DMK’s digital footprint through a professional team leveraging modern communication tools to connect directly with the public. He recently introduced a dedicated mobile application to assist booth digital agents in tracking and updating field-level activities in real time.

According to party sources, CM Stalin has directed the core committee to engage every household with at least one beneficiary of a government scheme. An internal analysis revealed that nearly every home in the state benefits from one or more initiatives led by the DMK government.

The CM has also set a goal of enrolling a minimum of 30 percent of voters at each booth as party members. This renewed focus on digital and grassroots efforts is viewed as a pivotal component of the DMK’s strategy to secure a significant electoral mandate in 2026.