Giriraj Singh urges citizens to tune into Mann Ki Baat

Key Takeaways

Union Textiles Minister Giriraj Singh posted on X on 27 September 2026 urging citizens to tune into Mann Ki Baat .

The broadcast was scheduled for 11 AM on All India Radio and digital platforms.

Mann Ki Baat was launched by PM Narendra Modi in October 2014 as a monthly direct-address programme.

Senior BJP ministers routinely amplify each episode on social media ahead of broadcast.

The programme airs monthly and is available both on radio and across digital channels.

Every month, Prime Minister Narendra Modi sits down with a microphone and speaks directly to the nation — no press conference, no intermediary. Union Textiles Minister Giriraj Singh on Sunday, 27 September 2026, took to X to remind citizens not to miss today's edition of Mann Ki Baat (roughly, 'words from the heart'), scheduled for 11 AM.

Posting in Hindi, Singh wrote: 'Through Mann Ki Baat, honourable Prime Minister Shri Narendra Modi will communicate with the countrymen. Do join this public dialogue at 11 AM this morning.'

What Mann Ki Baat is, and why it endures

Mann Ki Baat was first broadcast on All India Radio in October 2014, months after Modi took office. The format was deliberately simple: a direct monologue to citizens, touching governance milestones, social campaigns, and national-interest themes — bypassing the traditional media filter entirely. Over a decade on, it has become one of the longest-running direct-communication exercises by any Indian prime minister, airing monthly and simultaneously available across digital platforms. The programme has consistently drawn senior BJP leaders to amplify each episode on social media, turning a radio broadcast into a coordinated digital outreach event — of which Singh's post today is a textbook example.

Singh's role as amplifier-in-chief

Giriraj Singh, Lok Sabha MP from Begusarai, Bihar, and a senior voice in the BJP, has been among the party's most active promoters of the Prime Minister's public-communication initiatives. His reminder post ahead of the 11 AM broadcast follows a well-established pattern: Cabinet ministers flag the episode on the morning it airs, broadening the potential audience before the programme begins. For a programme that lives or dies on listenership, those pre-broadcast nudges carry real weight — particularly in states like Bihar where All India Radio retains a strong rural reach. Whether today's episode addresses textiles policy, a social campaign, or a broader national priority, Indians tuning in at 11 AM will hear it first from the Prime Minister himself — unedited, unfiltered, and in his own words.

Point of View

It reflects a disciplined party strategy to maximise reach and reinforce the image of a prime minister in constant dialogue with ordinary citizens. The monthly cadence has normalised direct executive communication in a way few democracies have matched at scale. Whether that access translates into genuine two-way accountability remains the sharpest question hovering over the format.

NationPress

27 Sept 2026

Frequently Asked Questions

What is Mann Ki Baat?

Mann Ki Baat is a monthly radio programme in which Prime Minister Narendra Modi addresses citizens directly. It was first broadcast on All India Radio in October 2014 and is also streamed on digital platforms.

When did Mann Ki Baat start?

The programme was launched in October 2014, shortly after Narendra Modi became Prime Minister of India.

Where can I listen to Mann Ki Baat?

Mann Ki Baat airs on All India Radio and is also available on the government's digital platforms and mobile applications.

Why did Giriraj Singh post about Mann Ki Baat?

Giriraj Singh, Union Textiles Minister and senior BJP leader, posted to remind citizens to tune into the 27 September 2026 episode at 11 AM — a common practice among BJP ministers to amplify the programme's reach.

How often does Mann Ki Baat air?

Mann Ki Baat is broadcast once a month on All India Radio, typically on the last Sunday of the month.