Is India's Coffee, Brewed in India, Loved by the World? PM Modi in 'Mann Ki Baat'
Synopsis
Key Takeaways
- Koraput coffee is celebrated for its rich flavor.
- It empowers local communities, especially women.
- India's coffee culture is diverse and growing.
- The Northeast is increasingly participating in coffee cultivation.
- Indian coffee is gaining global recognition.
New Delhi, Oct 26 (NationPress) Prime Minister Narendra Modi on Sunday showcased the esteemed Koraput coffee from Odisha during the 127th episode of his monthly radio show, 'Mann Ki Baat'. He expressed that India's coffee is "coffee at its finest -- brewed in India and loved by the world".
"You’re all aware of my fondness for tea, but today, I thought it would be fitting to talk about coffee in 'Mann Ki Baat'! Last year, we touched upon Araku coffee, and recently, several individuals from Odisha reached out to me about Koraput coffee. They urged that it deserves a mention in 'Mann Ki Baat'," shared the Prime Minister.
PM Modi elaborated that Koraput coffee is not only noted for its distinct and rich flavor but also significantly contributes to the transformation of lives in the area.
"In Koraput, there are individuals who cultivate coffee out of a deep passion. Some left successful corporate careers because of their love for coffee and are now thriving in this industry. Many women have also experienced positive changes in their lives thanks to coffee cultivation," he stated.
The Prime Minister commended the empowerment of women and the socio-economic advancements brought about by coffee farming in Koraput.
"They have earned both esteem and wealth through coffee. It is rightly said: Koraput Coffee is genuinely delightful! This indeed is a source of pride for Odisha," he remarked, adding a phrase roughly translated from Odia.
Emphasizing India's vast coffee culture, he noted the growing global appreciation for Indian coffee.
"Whether it’s Chikmagalur, Coorg, and Hassan in Karnataka; or the regions of Pulney, Shevaroy, Nilgiri, and Annamalai in Tamil Nadu; the Biligiri area on the Karnataka-Tamil Nadu border; or the locales of Wayanad, Travancore, and Malabar in Kerala -- the diversity of Indian coffee is indeed impressive," he stated.
He also noted the expansion of coffee farming in the Northeast, which enhances the global identity of Indian coffee.
"Our Northeast is advancing in coffee farming. This is further solidifying the identity of Indian coffee globally -- which is why coffee enthusiasts proclaim: India’s coffee is coffee at its finest. It is brewed in India and cherished worldwide," he added.