Can Kerala Enhance Its Local Liquor Production?

Synopsis
Key Takeaways
- Kerala seeks to enhance local liquor production.
- Minister Rajesh advocates for a five-year liquor policy.
- Local consumption is lower than the national average.
- Government aims to foster an investor-friendly environment.
- Discussions on policy reform are currently underway.
Thiruvananthapuram, Oct 23 (NationPress) Kerala’s Excise Minister M. B. Rajesh emphasized the need for a substantial boost in local liquor production during a recent address. He pointed out that this initiative could not only fulfill local demand but also pave the way for export possibilities.
While acknowledging potential local opposition, Rajesh insisted that these issues should not hinder progress.
Despite the existence of nine distilleries in the region, he noted that none are currently operational.
"The state possesses the ability to manufacture its own liquor, yet certain vested interests are working against local production," he remarked.
Concerns regarding water availability have also been raised, but Rajesh challenged these claims, asserting that Kerala's water resources are comparable to those of neighboring Karnataka.
He reiterated that the government would not yield to vested interests and hinted that some contentious measures might be essential to advance.
On the policy front, Rajesh proposed a five-year liquor policy, arguing that the current annual policy-making approach has led to uncertainty within the industry.
"The lack of a long-term liquor policy deters investors and entrepreneurs from establishing ventures in Kerala," he stressed.
Rajesh highlighted that the unpredictability regarding potential policy changes in the upcoming year remains a significant concern for manufacturers.
He further asserted that a long-term policy would offer stability and predictability, thereby promoting both local production and possible exports.
Reports indicate that discussions to formulate such a policy are currently in progress, reflecting the government’s commitment to fostering a more investor-friendly atmosphere for the liquor sector.
As per government statistics published in 2023, Kerala's consumption rate stands at 12.4 percent, which is actually lower than in several other states compared to the national average.
Minister Rajesh’s remarks signal a pivotal shift in Kerala’s stance on liquor production, aiming to balance industrial growth with regulatory oversight while addressing entrenched opposition.
As policy reforms and production enhancements approach, the state seeks to transform its liquor industry into a sustainable and economically advantageous sector.