Union Coal and Mines Minister G. Kishan Reddy on Saturday, 20 June 2026, called on citizens to join Prime Minister Narendra Modi's live yoga session being held in Kolkata on the occasion of International Day of Yoga 2026, urging families to participate from their homes and share their moments online under the #HarGharYoga campaign.

Context

Posting in Telugu, Kishan Reddy — who also serves as BJP Telangana state president — wrote: 'రేపు కోల్‌కతా నగరంలో నిర్వహించే అంతర్జాతీయ యోగా దినోత్సవం పురస్కరించుకుని గౌరవ ప్రధానమంత్రి శ్రీ నరేంద్ర మోదీ గారి లైవ్ యోగా సెషన్‌లో మీ కుటుంబంతో కలిసి పాల్గొనండి.' ('Join the live yoga session of respected Prime Minister Narendra Modi, being held tomorrow in Kolkata on the occasion of International Day of Yoga, along with your family.')

He further urged people to practise yoga from home and 'become part of India's spiritual tradition.' Citizens were asked to photograph or video their family yoga moments and share them on social media, tagging the Ministry of AYUSH (@moayush) with the hashtags #HarGharYoga and #IDY2026.

Policy Backdrop

International Day of Yoga is observed every year on 21 June, following UN General Assembly resolution 69/131 adopted in 2014 after Prime Minister Modi proposed the observance at the United Nations. The resolution was co-sponsored by a record number of countries, reflecting broad international support.

The Ministry of AYUSH — which oversees the promotion of yoga alongside other traditional health systems — has anchored annual mass events and digital campaigns since the day's inception. The #HarGharYoga ('Yoga in Every Home') campaign is an established government initiative designed to extend participation beyond large public gatherings to individual households across the country.

Stakeholders and Impact

The call is directed at Indian families, particularly in Telangana and Telugu-speaking communities, given the post's language. By framing participation as joining the Prime Minister's live session from home, the campaign lowers the barrier to entry and broadens the event's reach well beyond the Kolkata main venue.

The social-media amplification angle — tagging @moayush with campaign hashtags — is consistent with successive governments' strategy of using citizen-generated content to build visible momentum around flagship health and cultural programmes. Yoga practitioners, wellness communities, and BJP's grassroots network in Telangana are among the most immediate audiences for the minister's appeal.

What's Next

The main International Day of Yoga 2026 event is scheduled for 21 June 2026 in Kolkata, where Prime Minister Modi is expected to lead a live yoga session. Official releases from the Ministry of AYUSH are anticipated to detail venue arrangements, expected attendance, and state-level coordination for the programme.

With the #HarGharYoga digital campaign running in parallel, the government will likely track social-media engagement as a measure of household participation — a metric that has grown year-on-year since the observance was established. Kishan Reddy's outreach in Telugu signals coordinated mobilisation across BJP's state units ahead of the flagship event.