What if this content reaches your own children?

Synopsis
The National Commission for Women has raised alarming concerns regarding Ullu App's content, particularly the controversial series 'House Arrest'. With a focus on the ethical responsibilities of content creators, the NCW is demanding accountability and regulatory action to protect vulnerable viewers.
Key Takeaways
- Content creators have a moral responsibility to consider the implications of their productions.
- The NCW advocates for stringent regulations on media content.
- There is a fine line between entertainment and exploitation that needs to be recognized.
- ‘House Arrest’ exemplifies the troubling trends in digital media.
- The NCW maintains a zero-tolerance approach towards the exploitation of women.
New Delhi, May 9 (NationPress) “What if this content reaches your own children?” posed the National Commission for Women (NCW) to Ullu App officials regarding the recently withdrawn series ‘House Arrest’, which ignited widespread criticism for its inappropriate material.
NCW chairperson Vijaya Rahatkar also expressed dissatisfaction towards actor and host Ajaz Khan for his absence at the meeting.
In response to his non-compliance, the Commission sent a second notice to Khan, indicating that future summons would be executed through law enforcement.
Rahatkar emphasized to Avinash Dugar, CEO of Ullu App, and Priyanka Chaurasia, Head of Operations, the ethical and societal duties they hold as content creators.
The Chairperson remarked on the concerning overlap between entertainment and exploitation, citing House Arrest as a prime example of the latter—encouraging the exploitation of women under the pretense of entertainment.
Furthermore, the Commission voiced alarm over the overall content profile of the app, which seemingly glorifies incest, the objectification of women, and soft pornography—content that could profoundly affect young, impressionable audiences.
The Chairperson instructed the platform to provide a detailed report assessing the societal repercussions of such content and to suggest measures to curb the spread of sexually explicit, exploitative material.
Rahatkar noted that not just ‘House Arrest’ but numerous shows on Ullu App feature profoundly disturbing and degrading content, leading the Commission to contemplate serious regulatory measures, including a potential ban on the platform.
The Commission also pointed out that the platform may be in severe violation of legal standards, having facilitated the intentional distribution of obscene and lascivious content through its digital channels.
The NCW reaffirmed its zero-tolerance policy towards the exploitation and objectification of women in media.
Rahatkar emphasized that the Commission will persist in holding platforms and individuals accountable for any content that compromises the dignity and safety of women and children.