Tamil Nadu's Private Dairies Increase Milk Prices: Consumers Flock to Aavin Amid Supply Challenges
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Chennai, Feb 26 (NationPress) In Tamil Nadu, private dairy companies have raised the retail price of milk by Rs 2 per litre, attributing the decision to a drop in milk supply and escalating costs for procuring milk from farmers.
This price adjustment, which has already taken effect for prominent brands, is set to affect household expenses and small enterprises reliant on dairy goods.
Arokya was among the first to implement the new prices on February 21, increasing costs for both milk and yogurt. Following this, other significant private brands like Dodla and Jersey made similar adjustments. As a result, the price for full-cream milk has increased from Rs 76 to Rs 78 per litre, while the cost for 'special tea' milk has gone up from Rs 68 to Rs 70.
Furthermore, standardised milk has risen from Rs 66 to Rs 68 per litre, toned milk from Rs 60 to Rs 62, and double-toned milk from Rs 48 to Rs 50.
The prices for yogurt have also been adjusted.
A one-kilogram pack of yogurt now costs Rs 76, up from Rs 74, while the 450-gram pack has seen an increase from Rs 38 to Rs 40. Additionally, double-toned yogurt has risen from Rs 70 to Rs 72 per kilogram.
This increase in prices by private dairies has prompted many consumers to switch to Aavin, the state-run dairy cooperative, which continues to offer milk at much lower prices.
Presently, Aavin milk costs approximately Rs 18 less per litre than private brands, with a price difference of about Rs 10 per half litre.
The significant price disparity has resulted in a surge in demand for Aavin products, leading to stock shortages at numerous retail locations, where supplies reportedly sell out shortly after they arrive.
Industry insiders point to a decline in milk production in the state as the reason behind the price hikes, compelling private dairies to purchase milk from farmers at elevated costs.
The President of the Tamil Nadu Milk Agents Workers Welfare Association, Ponnusamy, stated that private firms modified retail prices after increasing procurement rates for dairy farmers. He also accused Aavin of not taking adequate measures to enhance milk production, cautioning that output had already diminished prior to the summer and may decline further in the upcoming months. Additionally, he called on private companies to raise the commission given to milk agents due to the adjusted retail prices.