126 fake pilgrimage hotel websites busted; 21,985 victims across India
Synopsis
Key Takeaways
Gujarat Police's Cyber Centre of Excellence has arrested two men — one from Delhi and one from Rajasthan — for allegedly running a network of more than 126 fake websites impersonating dharamshalas, ashrams, trusts, and hotels at major pilgrimage and tourist destinations across India. The operation, which reportedly cheated 21,985 citizens, was dismantled following a technical investigation and human intelligence effort conducted under senior police supervision.
Who Was Arrested
The accused have been identified as Vikikumar Gupta, 34, a digital marketing and web developer from Delhi, and Shailesh Saini, 24, a competitive examination student from Bharatpur district, Rajasthan. The arrests were made on Thursday, 14 August. Three mobile phones and one laptop — collectively valued at ₹29,000 — have been seized.
How the Scam Operated
According to investigators, Gupta created websites using the names, photographs, and designs of genuine dharamshalas, ashrams, trusts, and hotels. He also built websites in the names of establishments that had no official online presence, effectively filling a gap that unsuspecting travellers would not think to verify.
The bogus websites were promoted through Google Search and paid advertisements. Customers searching for accommodation would enter their names, mobile numbers, and booking dates on these sites. That data flowed directly to Gupta via his Gmail account, who then forwarded booking requests to Saini over WhatsApp and other mobile numbers.
Saini allegedly posed as a reception manager or representative of the concerned establishment, contacted customers, and collected advance payments — then failed to provide any accommodation. Gupta reportedly retained C-Panel and other technical access to all websites, enabling him to update mobile numbers and site content as needed. Investigators found a Google Sheet listing details of around 126 websites on his laptop, along with related WhatsApp chats, booking requests, and C-Panel credentials on his phone.
Preliminary findings indicate Gupta received fees for website development, mobile number updates, search engine optimisation, and Google advertising services. He is also suspected of taking a 35 per cent share from bookings made through some of the websites.
Scale and Geographic Reach
The fake websites covered destinations across 11 states and Union Territories. In Gujarat alone, 41 websites targeted locations including Somnath, Dwarka, Girnar, Palitana, Bhuj, Junagadh, Patan, and Gandhinagar. Uttarakhand — home to major pilgrimage towns — had 27 websites targeting Rishikesh and Haridwar. Andhra Pradesh had 18 websites covering Tirumala, Visakhapatnam, and Tirupati.
Other states affected include Jammu and Kashmir (5 websites, Katra), Karnataka (5 websites), Madhya Pradesh (7 websites, Ujjain), Maharashtra (8 websites, including Juhu, Powai, Shirdi, Oshiwara, and Shegaon), Odisha (6 websites, Jagannath Puri), Tamil Nadu (6 websites, Srirangam), Uttar Pradesh (2 websites, Vrindavan), and West Bengal (1 website, Kolkata). Multiple domains — .com, .co.in, .co, .org, and .in — were used to lend the sites an air of legitimacy.
Complaints and Legal Action
Police found more than 70 complaints related to these websites on the National Cyber Crime Reporting Portal (NCCRP). The total number of citizens linked to complaints across all websites stands at 21,985. The Cyber Centre of Excellence has formally registered the case and the investigation is ongoing.
With pilgrimage tourism surging across India and millions of devotees booking accommodation online, authorities have warned that fraudulent websites mimicking trusted religious establishments remain an active threat. Travellers are advised to verify accommodation websites through official establishment contacts before making any advance payment.