How Do the Artisans of Ummedpura Preserve a 400-Year-Old Traditional Art?
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Synopsis
Ummedpura's artisans are the guardians of the ancient Nandana print, a unique block printing technique that embodies 400 years of tradition. Their commitment to preserving this art form is vital not just for their village but for the cultural heritage of India. Discover how these artisans are adapting to modern demands while keeping their rich history alive.
Key Takeaways
- Nandana print is a 400-year-old traditional art.
- Utilizes 100% natural dyes on cotton.
- Artisans Banwari and Pawan Jariya are key figures in preservation.
- Efforts are underway for a Geographical Indication (GI) tag.
- Shifting market demands require adaptation to urban needs.
Neemuch (Madhya Pradesh), April 29 (NationPress) Ummedpura, a quaint village located in Jawad tehsil of Madhya Pradesh's Neemuch district, has cultivated a remarkable global reputation for its stunning handicrafts. The village is celebrated for its 400-year-old traditional art form known as Nandana print—a block printing method that employs 100% natural dyes on pure cotton fabric.
This ancient art continues to flourish, thanks to the unwavering dedication of a few artisans. Brothers Banwari Jariya and Pawan Jariya, who reside in Ummedpura, have received national recognition for their efforts in preserving Nandana printing. They were awarded a national accolade for their craftsmanship and had the honor of showcasing their art at the G-20 summit in Delhi, hosted by Prime Minister Narendra Modi.
They have also begun the process of obtaining a Geographical Indication (GI) tag for their art, which is currently nearing completion. Now, international customers travel to the village to purchase these unique handcrafted textiles. Nandana is a traditional block printing art originally from Tarapur and Ummedpura, and it stands out as one of the few Indian handicrafts that still maintain their original character.
Historically, Bhil tribal women from Madhya Pradesh, Gujarat, Maharashtra, and Rajasthan wore garments adorned with Nandana as part of their traditional attire.
The distinguishing factor of Nandana lies in its use of natural dyes, clay treatment, and age-old wooden blocks inspired by nature, which bestow the textiles with a rustic, earthy allure. However, this art form is now teetering on the edge of extinction. Once, the entire village of Ummedpura was engaged in Nandana printing.
Currently, only one family upholds this tradition. With changing fashion preferences, tribal women no longer wear traditional lehengas, prompting artisans to pivot toward sarees, salwar suits, dupattas, and bed linens for the urban market, where demand remains robust.
In a conversation with IANS, Banwari Jariya, a fifth-generation artisan, stated: 'This is our ancestral work. Previously, the entire village was involved in Nandana printing, primarily producing lehengas for tribal women. Yet, over the last 10–12 years, demand has waned, and many villagers have left the craft. We now create items for urban markets using 100% natural dyes. The process consists of 18 steps and takes around 30 to 40 days to complete. The designs, known as ponchos, have distinct names, and the color combinations are traditional and fixed.'
Pawan Jariya added: 'We have preserved this 400-year-old tradition despite its declining popularity. In 2017, I was honored with a national award by (Union Minister) Piyush Goyal for a bedsheet I created. I also had the chance to demonstrate our art at the G-20 summit, where I set up a stall and interacted with international guests. We are currently working on securing a GI tag, which will help us present our fading art form to the world.'
Point of View
I find the story of Ummedpura's artisans both inspiring and essential. It highlights the importance of preserving traditional crafts in the face of modern challenges. The dedication of Banwari and Pawan Jariya underscores not only their commitment to their heritage but also the potential for these crafts to thrive in urban markets. It's a narrative that resonates with our mission to spotlight stories that matter.
NationPress
19/06/2025
Frequently Asked Questions
What is Nandana print?
Nandana print is a traditional block printing technique using 100% natural dyes on pure cotton fabric, originating from Ummedpura and Tarapur.
How long has the Nandana print tradition existed?
The Nandana print tradition has been in existence for approximately 400 years.
Who are the key artisans preserving this art?
Brothers Banwari Jariya and Pawan Jariya are the key artisans recognized for their efforts in preserving Nandana printing.
What challenges does the Nandana print face?
The Nandana print faces challenges such as declining demand and the risk of extinction as fewer artisans practice the craft.
What steps are being taken to protect Nandana print?
Artisans are in the process of securing a Geographical Indication (GI) tag to protect and promote Nandana print globally.
