Should E-commerce Platforms Conduct Self-Audits to Eliminate Dark Patterns?
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Synopsis
E-commerce platforms are urged to conduct self-audits to eliminate deceptive dark patterns, as recommended by the Central Consumer Protection Authority. This initiative aims to ensure a fair digital ecosystem and build consumer trust. Learn how these changes could reshape the online shopping experience.
Key Takeaways
- CCPA urges e-commerce platforms to conduct self-audits.
- Dark patterns are manipulative design practices.
- Self-declarations by platforms will enhance consumer trust.
- Advisory aims for a fair digital ecosystem.
- 13 specific dark patterns have been identified.
New Delhi, July 22 (NationPress) The Central Consumer Protection Authority (CCPA) has urged e-commerce platforms to undertake self-audits and remove dark patterns, as stated by B.L. Verma, the Union Minister of State for the Ministry of Consumer Affairs, in the Parliament on Tuesday.
Dark patterns refer to the use of design and choice architecture to mislead, pressure, or sway consumers into making decisions that may not serve their best interests.
In a written response during the ongoing Rajya Sabha session, Verma mentioned that the CCPA, under the Consumer Affairs Ministry, had issued an advisory earlier this month recommending that e-commerce platforms conduct self-audits to identify dark patterns on their sites. This initiative aims to foster a fair, ethical, and consumer-centric digital ecosystem.
“All e-commerce platforms are encouraged through this advisory to take necessary measures to prevent engaging in deceptive and unfair trade practices that constitute dark patterns,” Verma said.
“Additionally, all platforms have been instructed to complete self-audits for identifying dark patterns within three months of the advisory's release and to take appropriate actions to ensure their platforms are devoid of such practices,” he elaborated.
Verma emphasized that based on self-audit reports, e-commerce platforms should provide self-declarations stating that they are not involved in any dark patterns. This is critical for ensuring a fair digital ecosystem and enhancing trust between consumers and e-commerce platforms.
The advisory followed a meeting organized by the Department of Consumer Affairs in May, which included representatives from major e-commerce companies and industry associations, focusing on the eradication of deceptive online practices.
In November 2023, the CCPA released guidelines aimed at preventing and regulating dark patterns, detailing 13 specific dark patterns identified in the e-commerce sector.
Examples of these dark patterns include false urgency, Basket Sneaking, confirm shaming, forced action, subscription trap, interface interference, bait and switch, drip pricing, disguised advertisements, nagging, trick wording, SaaS billing, and rogue malware.
“Dark patterns encompass a wide array of manipulative techniques such as drip pricing, disguised advertisements, bait and switch tactics, and false urgency. These practices are categorized as ‘unfair trade practices’ as defined in Sub-section 47 under Section 2 of the Consumer Protection Act, 2019,” the Ministry stated.
Point of View
The initiative by the CCPA to eliminate dark patterns is a commendable step towards enhancing consumer rights and fostering trust in digital commerce. By encouraging self-regulation, e-commerce platforms can contribute to creating a more transparent marketplace, ultimately benefiting both consumers and businesses.
NationPress
22/07/2025
Frequently Asked Questions
What are dark patterns in e-commerce?
Dark patterns are deceptive design practices that manipulate users into making choices that may not be in their best interest, such as hidden fees or forced subscriptions.
Why is the CCPA advising self-audits?
The CCPA is advising self-audits to help e-commerce platforms identify and eliminate dark patterns, ensuring a fairer and more transparent digital environment for consumers.
What are some examples of dark patterns?
Examples of dark patterns include false urgency, subscription traps, bait and switch tactics, and trick wording that misleads consumers.
What are the potential consequences of engaging in dark patterns?
Engaging in dark patterns can lead to regulatory actions, loss of consumer trust, and damage to a brand's reputation.
How can consumers protect themselves from dark patterns?
Consumers can protect themselves by being vigilant, reading terms and conditions carefully, and reporting any suspicious online practices.
