Indian Advertising and Marketing Sector Anticipates Consistent 9% Hiring Intent: Report
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New Delhi, Dec 26 (NationPress) The marketing and advertising sector in India is projected to experience a consistent 9% hiring intent, as indicated by a report published on Thursday.
The report from TeamLease EdTech highlighted that this growth is fueled by the rise in digital advertising, expansion in content marketing, and the adoption of data-driven marketing strategies.
The increasing demand for targeted advertising from e-commerce and digital platforms is bringing about a profound transformation in the sector.
The digital revolution has significantly affected major sectors such as FMCG, e-commerce, automotive, consumer durables, real estate, and tourism, which now hold the largest portion of advertising expenditure.
Across these industries, businesses are concentrating on brand engagement through impactful content. They are also utilizing analytics to create personalized consumer experiences. Moreover, companies are greatly increasing their digital marketing budgets to exploit the enhanced targeting abilities of economical digital platforms.
“We are navigating a digital-first world where students who actively invest in emerging marketing skills will unveil unparalleled career opportunities,” stated Jaideep Kewalramani, COO and Head of Employability Business at TeamLease EdTech.
“With digital platforms transforming consumer interactions, fresh graduates equipped with marketing analytics, content creation, and technological insights are becoming vital to brand success,” he further added.
Additionally, the report identified high-demand positions such as SEO executives who oversee web visibility strategies; market research assistants who collect and analyze consumer data; and social media specialists responsible for generating engaging content and managing brand interactions.
Mumbai and Bangalore have emerged as primary hiring hubs, with Gurugram and Pune also demonstrating moderate growth in hiring intent.
Prospective entrants into the sector must cultivate a well-rounded skill set. Technical abilities such as SEO, social media management, and content creation are essential, along with foundational skills in marketing analytics, keyword research, and trend analysis. Equally significant are soft skills like creativity, adaptability, communication, and collaboration, as noted in the report.
