How Did the Indian Tablet Market Achieve 15% Growth in Q1?
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Synopsis
The Indian tablet market has seen significant growth in Q1 2025, driven by strong demand for premium and 5G devices. Major brands like Samsung and Apple have capitalized on changing consumer expectations. With forecasts indicating continued growth, the market is poised for exciting developments in the future.
Key Takeaways
- 15% year-on-year growth in the tablet market.
- 5G tablets now hold 43% of market share.
- Premium segment expanded by 41%.
- Apple's iPad 11 Series accounted for 49% of its shipments.
- Forecasts suggest a 10-15% growth in 2025.
New Delhi, May 14 (NationPress) The Indian tablet market experienced a remarkable 15% year-on-year and 13% quarter-on-quarter upsurge during the January-March timeframe (Q1), driven by consistent demand from both consumer and enterprise sectors, as outlined in a newly released report.
The premium segment saw an impressive 41% expansion, while 5G tablets gained significant traction, capturing 43% of the overall market. This trend underscores the growing consumer desire for future-ready devices, according to CyberMedia Research (CMR)’s ‘Tablet PC India Market Report.’
In Q1 2025, Samsung dominated the Indian tablet market with a 34% share, followed closely by Apple at 21% and Lenovo with 19%.
“The Indian tablet market showcased a strong performance in Q1 2025, supported by significant growth in the premium segment and increasing adoption of 5G. Brands like Samsung, Apple, Lenovo, and Xiaomi effectively met evolving consumer expectations with unique offerings across various price points,” stated Menka Kumari, senior analyst, Industry Intelligence Group (IIG), CMR.
Apple achieved an impressive 18% year-on-year growth and captured 21% market share. The Apple iPad 11 Series was a critical growth factor, making up an astonishing 49% of Apple’s shipments.
The recent introduction of the iPad Air (2025) is expected to further solidify Apple’s leadership in the market, as highlighted in the report.
OnePlus also marked a 32% year-on-year growth from a modest base, providing the brand with favorable momentum in the tablet arena.
CMR anticipates a consistent 10-15% growth for the tablet market in 2025. “The tablet market is gaining traction in the premium segment, fueled by aspirational consumers seeking high performance and ecosystem value from brands like Apple and Samsung,” Kumari added.
Simultaneously, a new wave of superior Android tablets featuring enhanced cameras and overall performance are emerging as formidable contenders for work, learning, and entertainment.
“Looking forward, AI features and deeper ecosystem integration are expected to boost demand, especially around the admissions season, further supported by aggressive festive promotions,” the report indicated.
Point of View
The recent growth in the Indian tablet market highlights a clear shift in consumer preferences, with an increasing appetite for high-performance devices. This trend not only reflects the evolving technological landscape but also underscores the importance of brands adapting to meet diverse needs, thereby ensuring sustained market success.
NationPress
26/07/2025
Frequently Asked Questions
What is the growth percentage of the Indian tablet market in Q1 2025?
The Indian tablet market grew by 15% year-on-year and 13% quarter-on-quarter in Q1 2025.
Which brand led the Indian tablet market in Q1 2025?
Samsung led the market with a 34% share, followed by Apple with 21% and Lenovo with 19%.
What percentage of the market did 5G tablets capture?
5G tablets captured 43% of the overall market.
What are the growth predictions for the tablet market in 2025?
CMR forecasts a steady 10-15% growth for the tablet market in 2025.
What factors are driving the current growth in the tablet market?
The growth is driven by strong demand in the premium segment and the increasing adoption of 5G technology.
