Have Smartphone Revenues Really Surpassed Record Rs 8.7 Lakh Crore Globally in April-June?
Click to start listening
Synopsis
Smartphone revenues have hit an all-time high globally, with year-on-year growth spurred by demand for premium devices. As trends shift towards GenAI and foldable smartphones, the market outlook remains bright. Discover how these developments impact manufacturers and consumers alike in this comprehensive report.
Key Takeaways
- Smartphone revenues exceeded $100 billion in Q2 2025.
- 10% year-on-year growth was recorded globally.
- Strong demand for premium devices fueled growth.
- The global average selling price hit nearly $350.
- Emerging markets like India and the Middle East showed significant growth.
New Delhi, Aug 2 (NationPress) Global smartphone revenues saw a remarkable increase of 10 percent year-on-year during the April-June quarter (Q2 2025), surpassing $100 billion (over Rs 8.7 lakh crore)—marking the highest revenue recorded in a second calendar quarter thus far, as per a recent report.
In contrast, global shipments experienced only a modest 3 percent year-on-year growth during this period, according to the latest Market Monitor service from Counterpoint Research.
Additionally, the global average selling price (ASP) reached a second-quarter peak, climbing 7 percent YoY in Q2, nearing $350.
Despite ongoing macroeconomic challenges in several major regions, the market saw both volume and value growth. Thanks to the easing of US tariffs, Original Equipment Manufacturers (OEMs) were able to capitalize on strong demand for premium devices, particularly in developed markets, noted senior analyst Shilpi Jain.
The trend of premiumisation has accelerated beyond earlier estimates, fueled by expanded financing options, improved trade-in programs, and increased promotional efforts—effectively lowering the entry barriers for higher-end devices.
Research Director Jeff Fieldhack commented that Apple strengthened its revenue lead, bolstered by strong sales of the iPhone 16 series across various regions, benefiting from the broader premiumisation trend. “Shipments in the US were front-loaded in the quarter due to tariff uncertainties. Furthermore, the iPhone 16e proved particularly successful in Japan, making it one of Apple’s fastest-growing markets. Emerging regions, including Middle East Africa and India, continue to display robust growth,” he added.
Samsung maintained its leadership in global smartphone shipments during Q2 2025, with a revenue increase of 4 percent YoY. The brand's success was predominantly driven by strong demand for its updated mid-tier A-series devices across various markets, while the Galaxy S25 series and the newly launched S25 Edge contributed to volume growth in the premium segment.
“Looking forward, we anticipate that the trend of premiumisation will persist, with revenue growth likely to outstrip volume growth in 2025. Moreover, burgeoning interest in GenAI smartphones and foldable devices is expected to present considerable growth opportunities for the smartphone sector,” the report highlighted.
Point of View
It is vital to acknowledge the remarkable resilience of the smartphone market in the face of economic challenges. The reported growth in revenues highlights a significant consumer shift towards premium devices, which not only reflects changing consumer preferences but also offers valuable insights into future technological advancements.
NationPress
07/10/2025
Frequently Asked Questions
What drove the growth in smartphone revenues?
The growth in smartphone revenues was primarily driven by strong demand for premium devices, increased financing options, and enhanced trade-in initiatives, despite ongoing macroeconomic challenges.
How much did smartphone revenues grow in Q2 2025?
Smartphone revenues grew by 10% year-on-year in Q2 2025, surpassing $100 billion globally.
What are the trends in the smartphone market?
Key trends include premiumisation, increased interest in GenAI smartphones, and the rise of foldable devices.
Which company led in smartphone revenues?
Apple strengthened its lead in revenues, largely due to strong sales of the iPhone 16 series across various regions.
Is Samsung still a leader in smartphone shipments?
Yes, Samsung maintained its leadership position in global smartphone shipments during Q2 2025, with a 4% year-on-year revenue growth.
