Is Snapchat Gaining Momentum in India’s Creator Ecosystem?
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Synopsis
Snapchat's recent announcement reveals impressive growth in India’s creator ecosystem, with a 100% increase in content viewing time over two years. The rise of Snap stars and vibrant community engagement bolsters its reputation as a creative hub. See how Snapchat Creator Connect is empowering Gen Z storytellers across the nation.
Key Takeaways
- Viewing time on Snapchat has doubled in India over two years.
- There’s a 1.5 times increase in the number of Snap stars in India.
- Spotlight content has seen a growth of over 4 times year-on-year.
- Snapchat Creator Connect is empowering Gen Z storytellers.
- Delhi reflects strong adoption of the platform.
New Delhi, Sep 26 (NationPress) - On Friday, social media giant Snapchat revealed its impressive growth within India’s creator ecosystem, disclosing that total viewing time on the platform has doubled over the last two years. This surge reflects its profound appeal to the youth demographic.
Driving this remarkable performance is a notable increase in content interaction, a rapid influx of new creators, and a burgeoning community of Snap stars, who are recognized as the platform’s top creators.
Reportedly, the count of official Snap stars in India has surged by 1.5 times in the last two years, indicating a growing appetite for genuine creator-driven content.
Moreover, content submitted to Spotlight by creators and publishers has experienced over 4 times year-on-year expansion, solidifying Snapchat’s status as a vibrant center for creativity and storytelling.
This announcement coincides with the launch of Snapchat Creator Connect, a multi-city initiative aimed at empowering Gen Z storytellers.
Highlighting the crucial role of creators from North India, Delhi was the latest location to showcase strong adoption, reflecting Snapchat’s expanding presence throughout India.
“India has been pivotal to our global creator strategy, not only as one of our fastest-growing markets but also as a significant contributor to global content creation on Snapchat. These achievements stem from our targeted and ongoing efforts to cultivate an inclusive and flourishing creator ecosystem,” stated Saket Jha Saurabh, Director and Head of Content and AR Partnerships at Snap Inc.
“That’s why we’ve committed to initiatives like ‘Snapchat Creator Connect,’ reaching creators beyond metropolitan areas and into the heart of India. We aim to ensure that diverse talents have access to the resources and opportunities necessary for growth,” Saurabh added.
During 'Creator Connect' in Delhi, prominent creators, Snap stars, and industry leaders convened. The event introduced Snap School, a mentorship and educational program designed to enhance creators’ storytelling skills and maximize their growth potential on the platform. Opportunities for monetization were also a key topic of discussion.
Point of View
I believe that Snapchat's growth in India represents a significant shift in the digital landscape. The platform's ability to engage young creators speaks volumes about evolving content consumption preferences. It’s crucial for media outlets to recognize these trends and adapt their strategies to embrace the changing narrative surrounding social media.
NationPress
26/09/2025
Frequently Asked Questions
How has Snapchat's viewing time changed in India?
Snapchat's total viewing time in India has doubled over the past two years, indicating heightened engagement among users.
What is Snapchat Creator Connect?
Snapchat Creator Connect is a multi-city initiative aimed at empowering Gen Z storytellers, providing them with resources and opportunities to grow.
What is the significance of Snap stars in India?
The number of Snap stars in India has increased by 1.5 times in the past two years, highlighting the demand for authentic creator-led content.
How has content on Spotlight performed?
Content posted to Spotlight from creators and publishers has seen over 4 times year-over-year growth, showcasing Snapchat's role in creativity.
Why is India important for Snapchat's global strategy?
India is central to Snapchat's global creator strategy, being one of the fastest-growing markets and a major contributor to global content creation.
