Surge in Millets Fuels Growth of Low-Calorie, Low-Fat Snacks in India
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Mumbai, Dec 11 (NationPress) The popularity of low-calorie and low-fat snacks is witnessing remarkable growth due to the rising incorporation of millets in India, according to a report published on Wednesday.
The study conducted by NielsenIQ (NIQ), a leader in consumer intelligence, revealed that products focusing on low-calorie, low-fat, and gut health are leading the market, with one in five snacks associated with health benefits.
There is an increasing trend in millets and conscious snacking, accompanied by health-centric consumer technology.
The report also indicated a cultural influence stemming from South Korea, with personal care and food innovations inspired by Korean trends becoming increasingly popular, showcasing distinctive flavors and textures.
Furthermore, the report highlighted a growing demand for sustainably sourced FMCG products, as well as energy-efficient consumer technologies designed to meet local requirements. The ongoing urbanization is driving the need for innovative, premium products that enhance daily living.
The NIQ Consumer Survey found that 34% of urban consumers prioritize the availability of new products, while 40%—particularly among Gen-Z and women—actively pursue innovations, asserting that they prefer shopping for new products ahead of others.
“The craving for novelty is unmistakable. For brands, this represents a strategic chance to capture consumer attention and foster continuous growth through relevant and timely innovations,” stated Vidya Sen, Executive Director, Customer Success - BASES, NielsenIQ.
NielsenIQ also recently recognized the recipients of the 2024 Breakthrough Innovation Awards, celebrating brands that have disrupted the market and engaged consumers with outstanding new product launches.
The award-winning products, launched between 2022 and 2023, have adeptly navigated a rapidly changing consumer environment.
Since 2012, over 900 global FMCG brands have received this prestigious recognition, including approximately 140 innovations in India across categories such as food and beverages (48%) and personal and home care (52%). This year, NIQ also acknowledged tech and durable brands in India for their exceptional accomplishments in product development and market success.
